No name
Most new magazines wear their mastheads like a badge of honor, so we were certainly intrigued when the team behind this new very limited edition print title presented us their blacked out masthead. The brand new title shrouds itself in mystery right from the onset, but even without knowing the team behind this magazine the visual power is evident. With evocative shots of Catherine McNeil,
Suvi Kopponen, Frida Gustavsson, Kirsten Owen and Guinevere van Seenus to draw readers in, and contributions from Cindy Sherman this is one title that seems destined to impress the fashion obsessed – if they can get their hands on it – as only one thousand copies will be distributed. With a one-time print run available (for free) only at tastemaking venues like Dashwood books and MOMA’s PS1, No Name manages that rarest of fashionable qualities – exclusivity.
A one-time only limited edition of 1,000 with 5 different covers will be distributed at the following locations in the coming week:
DOVER STREET MARKET NEW YORK
160 Lexington Avenue
New York, NY 10016
DOVER STREET MARKET LONDON
17 – 18 Dover Street
London W1S 4LT, UK
DASHWOOD BOOKS
33 Bond Street
New York, NY 10012
GAGOSIAN
976 Madison Avenue,
New York, NY 10075
MoMA PS1
22 – 25 Jackson Avenue
Long Island City, NY 1101
THE MOCA STORE
250 S Grand Avenue
Los Angeles, CA 90012
E-BAY
www.ebay.com