0000 Christian Dior: 60 years of haute couture

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From Yahoo News:
GRANVILLE, France (AFP) - Christian Dior, who transformed the face of fashion with the New Look, and his protege Yves Saint Laurent, were pivotal figures in 20th century fashion. John Galliano, the current incumbent at the house Dior founded 60 years ago, is on course to be as influential in the 21st. So to see the work of all three under one roof is a treat for any fashion lover.

An exhibition in the house where Dior was born in Granville, on the Normandy coast, gives a unique opportunity to compare how his successors have interpreted and carried on the master's legacy.
The villa perched on a clifftop with magnificent views of the sweep of the coastline and the Channel Islands, was acquired by the town council when his father, a rich industrialist, went bankrupt in the 1930s crash.
From being used as government offices and a public park, 10 years ago it was turned into a museum dedicated to the town's most famous son.
The exhibition is arranged according to colours, which were of primary importance to Dior. He told an American women's magazine he could "write a whole book about black".

In each showcase there are one or more examples by any of the five designers spanning the six decades -- the other two are Marc Bohan, who worked under Dior, and the Italian Gianfranco Ferre, who passed on the baton to Galliano 10 years ago.

Intriguingly, it is far from easy to guess who designed what: something which you could swear was vintage Dior may turn out to be from Galliano's latest collection, or a piece which looks contemporary to be the work of Bohan more than 30 years ago.

Galliano is known for delving into the archives. In his very first collection for Dior he named a lilac tulle ball gown "Mitzah" and used the same shade in the silk linings in homage to Dior's muse Mitzah Bricard, one of the most elegant socialites in Paris, whose favourite colour it was.
Madame Bricard always wore a leopardskin print scarf round her neck to hide a scar, relates Barbara Gouffroy, one of the exhibition's organisers. Dior specially commissioned from the Lyons silk firm Bianchini Ferier a leopardskin print for a trenchcoat in 1955.

"It didn't sell well at first, but a year later Marlene Dietrich bought one and then everyone had to have one," says Gouffroy. Just like today, celebrity endorsements are good for sales.

Another exhibit with a story behind it is a navy blue day dress spangled with tiny stars, which Dior, who always named his dresses, called "Lucky Star". When he was on his way to meet his financier Marcel Boussac on April 18, 1946 he saw something glinting on the pavement and picked it up. It was a metallic star off a horseshoe. Boussac stumped up the money and Dior attached the star to a ribbon and kept it as a good luck charm on his desk.
Ribbons and bows were a Dior favourite. Ferre paid homage in his first collection for Dior with a dress with a giant bow on one shoulder in the signature black and white dogstooth check of the house perfume packaging.
White was Dior's preference for grand evening gowns and the lily of the valley his fetish flower. Both are brought together on a delicate ball skirt festooned with faux lilies of the valley, which he had specially embroidered, specifying that he wanted to recreate the "trembling" of the individual bells.
Pink and grey reminded Dior of the colour of the family villa and its gravel path. One of the highlights is a glorious ballgown from Galliano's spring-summer 2007 collection in shades of pink and grey with an embroidered bodice and skirt falling into handkerchief folds.

The lighting has been cleverly contrived to allow a true appreciation of the colours, unlike the usual gloom demanded by conservationists. Nevertheless, after being on show for four months, the clothes will be given "a long rest" and not be displayed again for some years.

As well as accessories, there are original paintings by the brilliant illustrator Rene Gruau to advertise the house perfumes. For Diorama, it is a length of black tulle tossed over a pink-covered chair with a pair of white elbow-length gloves, the epitome of elegance.
Outside, the grounds have been restored to what they would have been in Dior's childhood, complete with rose garden full of heavily scented old-fashioned varieties, an early inspiration for the creation of the house's fragrances.

The exhibition at the Christian Dior museum and garden at Villa "les Rhumbs" in Granville is open until September 23, every day from 10:00 am to 6:30 pm. Entrance five euros. More information on: www.museechristiandiorà wanadoo.fr
 
I would just die to go to this exhibit, to see all the amazing Dior creations would be just overwhelming, thanks for the pics I see 2 of my all time favorite gowns are there, the gray and pink beaded dress with the striped bottom from the spring couture show, is just breathtaking!
 
I was watching Jeopardy last night and they had a category for 20th century fashion. One of the questions was (this is not quoted:( what designer was responsible for the "flat" look? the answer was Christian Dior. would someone please enlighten me to this theme of his? thanks.
 
The Flat Look - Time Magazine Aug. 09, 1954

^ :flower: http://www.time.com/time/magazine/article/0,9171,936321,00.html

In a pearl grey, upholstered, perfumed room in Paris' Avenue Montaigne, the buyers broke into a storm of bravos. Soon the news was pouring out to a waiting world: "Christian Dior today dropped the waistline to the hips, flattened the bust and sent women's fashions back to the Jazz Age of the 1920s . . . Dior has abolished bosoms."
It was the biggest fashion change since the time seven years ago when the same Christian Dior decreed the "New Look." The news was calculated to alarm housewives, delight dress merchants and throw husbands into mumbling despondency. For no amount of patching, mending or letting out, trimming, tacking or tucking, no gusset, gore, or gather could make last year's dress into this fall's Dior mode. In upstairs closets from Spokane to Athens, Copenhagen to Rome, millions of dresses would suddenly become "that old thing," their value destroyed with a swiftness and efficiency that no moth could hope to match.
From the dress and fashion industry's point of view, such a state of affairs was ideal. Cried Ohrbach's Sydney Gittler triumphantly: "The new simple lines are here for keeps."
Downward Sliding. Dior's dresses were straight and flat in front, straight and flat behind. They dropped undisturbed from narrow sloping shoulders, passed the waist without a flicker of recognition and settled just south of the bottom. Belts sagged low around the haunch, embracing a girl where there is most to embrace. The plunging neckline, an enticing vista down which men had been peering happily for years, was firmly closed over by featureless cloth. Even evening dresses hovered near the collar bone. Fashion editors burbled of "straight, flat pullovers," "oldfashioned middy blouses."
If some U.S. editors still clung to their skepticism, they lost it next day when Jacques Fath followed with his own version of "the boyish look" and the "downward-sliding silhouette." His models walked with their weight thrown back on their heels to suppress bosoms and accentuate their southering belts. There was no blinking it: it was the "debutante slouch" of the '20s. Could beaded dresses, long cigarette holders and the shrill laugh be far behind?
One tall, bosomy Fath model was roundly applauded each time she appeared. "But it was as if the crowd was making a last stand and already knew it was licked," admitted the New York Herald Tribune's Eugenia Sheppard.
Cries of outrage swelled into a chorus in the U.S. press, aided by Hollywood's alert pressagents, out to defend their clients' stock in trade: "I am not built for any kind of boy's fashions, so why should I wear them?" said Mrs. Joe DiMaggio. TV's robustious Dagmar went on record: "Frankly, honey, the instrument hasn't been made that can flatten me out." Growled Marlon Brando ungallantly: "Emphasizing women's hips is like putting falsies on a cow."
Reporters from coast to coast swarmed into the streets to interview well-rounded young women. They were scornful and suspicious. "Any girl who goes for this flat look should have her chest examined," said one. Headline writers plugged away: DIOR'S FLAT PROPOSALS LIKELY TO ESTRANGE BOSOM FRIENDS; DIOR WILL NEVER CRUSH U.S. WOMANHOOD; FILM BEAUTIES FIT TO BUST AT DIOR DEFLATION POLICY.
Brainwashing. But designers were not so certain that the defiance would hold up. At the very least, what had been artificially cinched up and built out would henceforth be slacked off and subdued, they guessed. Pope Benedict had denounced the 1920 look as indecent. Last week the worry seemed to be that it was so decent that it might affect the birth rate. Despite worry, protest and outright defiance, the ladies would probably do just as they were told. They always had. Designers developed their own brand of brainwashing long ago, and they know just how to go about it.
 
^I love how business-like and important sounding that article is!
For no amount of patching, mending or letting out, trimming, tacking or tucking, no gusset, gore, or gather could make last year's dress into this fall's Dior mode.

Too funny!

On a side note, how great is the subforum's Proustian title?
 
thanks very much something else. I am psyched you found that article, I enjoyed reading it and am going to look for some of the dresses in the collection to post pictures.
 
^ :flower:
"The new simple lines are here for keeps."
Downward Sliding. Dior's dresses were straight and flat in front, straight and flat behind. They dropped undisturbed from narrow sloping shoulders, passed the waist without a flicker of recognition and settled just south of the bottom. Belts sagged low around the haunch, embracing a girl where there is most to embrace. The plunging neckline, an enticing vista down which men had been peering happily for years, was firmly closed over by featureless cloth. Even evening dresses hovered near the collar bone. Fashion editors burbled of "straight, flat pullovers," "oldfashioned middy blouses."

I believe these are examples from this collection.

photo credit: topham picturepoint
 

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They turned this exhibition into a book which will be avaialble in the Dior boutiques. There's a whole section dedicated to the 60th anniversary on Dior.com which I suggest all fans of Dior and also of couture to go and see. There's a vid which highlights runwaymoments of past and present and then two other vids. One where John Galliano describes to us the stories of several of the houses highlights in couture throughout the years and the other is a video that shows us the craftsmanship and work that went into the creation of the recent couture collection. That last one is very interesting to see!
 
i jsut got one of those subscription emails from dior website.there's some videos on the process of haute couture collections, and a video where john talks about some of his favorite pieces.

www.dior.com
 

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