Burberry 'TB Monogram' 2019 : Gigi Hadid & He Cong by Nick Knight

[SophiaVB]

The logo (and clothes) look too similar to Fendi

 

[Benn98]

Miscast! Shoot the entire thing over with Grace Elizabeth, please.

More shots + BTS:

Katy England trying her best MAS meets ALT pose in the last shot is hilarious!:

Evening Standard

 

[SophiaVB]

The monogram, featuring the interlocking initials of founder Thomas Burberry, was created by Riccardo Tisci, soon after he joined Burberry as chief creative officer last year. The pattern is based on a drawing plucked from the company’s archives, which Tisci mixed with a stripe from the brand’s signature check and a thin vermillion line.

This month, Burberry is launching an entire collection of monogram products, at a wide range of price points, including £1750 ($2,200) quilted lambskin handbags and £950 bum bags, along with £1,490 trench coats, £950 silk shirts, £300 yoga mats and low-key athleisure items like plimsolls, baseball caps and £50 socks.

“It’s a really significant step for us. The TB monogram really establishes us a true luxury house,” said Judy Collinson, chief merchandising officer at the brand’s flagship store in London’s Regent Street. “It further grounds us in our heritage, which is the right thing to do. There aren’t so many heritage brands in the end.”

The move is also key to boosting Burberry’s position in leather goods, a critical category which accounted for only 38 percent of the brand’s revenue last year, behind core competitors. “It will build our leather goods credibility and it will introduce what we see as long-term product and it’s key to the redefinition of Burberry,” added Collinson, who joined Burberry in 2017 from Dior. (The same year, the brand also hired ex-Dior leather goods designer Sabrina Bonesi in a bid to revamp its offering).

“Will the monogram hit every single bag shape? Probably not every shape, but the vast majority,” said Collinson.

Behind Burberry’s Big Bet on Its New Monogram

 

[Lola701]

^^
It’s actually funny to read and almost sad on the end because it’s like a desperate act. You have that LVMH team trying to adapt à Vuitton formula to Burberry and instead of letting the designer expressing his creativity, he is now « forced » to deliver those very products oriented collections...
Thank god he is actually talented to make it look good.

Saint Laurent tried a monogram line but it didn’t worked because when the prices of the leather goods in leather are well balanced, they sells.

Burberry has an héritage but that Heritage is not luxury. It’s trench-coats, to a certain extend outerwear and if we want to go further, fashion. What Hedi is doing at Celine is what Burberry should do, push the idea of clothes and looks. I think the collections are great but if they think that with today’s climate, Burberry can have a place in the leather goods department, they are wrong.

People will buy Riccardo’s clothes but a Burberry bag? A Burberry monogram bag? No my dear LVMH execs!