here's the site for it:
http://www.insidefly.com/
and here's a trailer:
http://www.digitalclout.com/insidefly/qt7.html
FLY which is the first moving-image fashion magazine on DVD. We hope you will include something about FLY on your blog.
FLY's Zero Issue includes 140 mins of film content - including 14 short fashion films by established and emerging photographers / filmmakers featuring designers such as Yves Saint Laurent, Boudicca, Zac Posen, Calvin Klein, Cloak, Y3 etc. In addition there are also interviews and documentaries, music videos and the loop (30 mins of cool film clips from FLY playing to mixed music from Output recordings).
FLY sells at places like Colette (Paris), Moss (New York), Seven New York, 10 Corso Como (Milan), Dover Street Market (London), Surface2Air (Paris), Conran Shop,
Stereohype.com, Cooper Hewitt Museum etc.
Here are some quotes / press on FLY:"FLY is so right so intelligent and beautiful. Hyper modern with all the right vision. Many people have attempted this in the past and regularly those who work on stills do not necessarily understand how to make imagery which is cinematic, with movement and tension and atmosphere. There is such a successful feel-to FLY....beautiful quality" Boudicca
"the high-end production values and the spirit of experimentation and freedom with the material that FLY encourages of its filmmakers lends the short segments a more high brow quality than a mere advertisement – imagine what would happen if you saw a Marc Jacobs collection filmed as though it were part of a David Lynch movie....with a total running time of just over 2 hours, it's a worthwhile investment for the fashion-forward media junkie....or for anyone who wants to be the first to collect something that could turn out to be a pioneering direction for fashion editorials" Fashion Wire Daily / Yahoo Fashion News
"Fashion fans are growing bored with the countless, undistinguishable arty glossies that litter upscale newsstands. This quarterly ups the ante by taking form on DVD; a creative union between filmmakers, photographers, designers, and artists, FLY contains documentaries, music videos, interviews, and naturally, fashion films" The Intelligence Group's Trend Central
"FLY teams up both emerging and established artists, animators, and photographers with a single designer's current collection to create smooth, compelling, and conceptual film footage. FLY's slick production quality and 140 minutes of fashion films, interviews, documentaries, and music videos make it look like a seasoned magazine on film" JC Report
This is conventional storytelling by fashion standards, but the format has changed. The quarterly magazine, called FLY, is presented on a DVD, which adds to the traditional two-dimensional paper format the components of motion, dialogue and music...The first issue offers a slick and seamless presentation of 14 collections and numerous features" New York Times
