Either way, it's quite bad promotional material. A low-budget production makes sense for social media content, but you'd think they would set their standards a little higher regardless. Influencers with their silly little TikToks are more likely to convince me to buy a product. I've had colleagues with their pitiful student budgets come up with better social media content for school assignments. And although that is no news, retail stores are churning out weekly content that is more attention grabbing. I'm very disappointed with Sabato for this. Not that those inital images of Daria were breaking any new ground, but it was a promising tease that really took us nowhere.
And even if we were to put aside the visual lackings, there's still the problem of uninspired merchandise. I suppose that it still sells for them, a lot of people have a tendency to stick with the classic symbols of obvious wealth. But it baffles me that they haven't modernised or in some way reinvented the unsightly monogram with the red/green stripes. It looks incredibly outdated. And it's become very synonymous with cheapness to me. All the tired looking young people in their ads, but I could never imagine anyone that age willingly carrying such an ugly bag in reality. I'm sure they could do better, it shouldn't be that hard.
