Gucci S/S 1997 by Mario Testino

I just love everything about this campaign. To this day nobody is selling underwear in campaign better than TF at Gucci, not CK, Dsquared2 or even TF at his own line. I miss this kinda unapologetically sexy "p*rno chic" provocative in campaigns. I miss when campaigns cause controversy because it's creatively provoke that, nowadays even a white background can make your brand cancel.

Side notes I love that TF is so versatile, like what he designed at Gucci basically (sorry but I have to say this) for h** but with fine taste of course. It's fun for the 90s and the early 2000s but I would not wearing any his clothes for Gucci today because it's look gaudy and dated. Except for his Fall 1995 and this Fall 1997 (the Gucci thong is just too iconic). But his own line always have that timeless allure that no matter what years it's still look good.
 
Gucci S/S 1997
Ph:Mario Testino
I think model Jane Bradbury
scanned by me (ELLE Russia June 1997)


Gucci ss 97.jpg
 

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