I fail to see what's too wild about these comments. These conglomerates chase after everyone's money, you could live under a rock in Tonga and guess what, you'll probably still spot some Gucci ad when you venture into the nearby town, exactly what these companies wish for. People will have opinions when they're invited into a conversation and it becomes a s*it show when you want to congregate eeeeeveryone with no filter or restriction or exclusivity factor, just look at the dumb s*it you see on tfs after the invite system was removed, especially in Kering/LVMH-related threads (which is basically what someone on the most basic level of 'pAsSiOn 4 fAsHiOn' will lust after and get obsessive about). So if you want the money of every person in every country and homosexuality is illegal in most countries of this planet, you'll get comments like this if you choose to advertise your product with homosexuality, just like you'll get sexist comments about 'non-modest' (lmao) clothes on a woman if you advertise in regions where women are worth less than a man's shadow, or, by the way, just like people not very far from you feel 'unsettled' by all-Asian, or all-black castings, or some transwoman drinking beer because they don't see that in their godforsaken midwest town or European village. The problem is not so much origin or socioeconomic disadvantages, but the way the conglomerates want to comprehend as many regions as possible and what will be sacrificed to even us all out so they don't enter murky waters with some markets. The only way is to stick with the Coca Cola or Pepsi format and be as vanilla, unsophisticated and 'UN'-friendly as possible so goodbye to provocative fashion advertising. That is what they will eventually have to fully relinquish, it's already happening and it's pretty sad because you want advertisements that target a more educated demographic to spark a conversation, raise questions, play mirror to society or have the guts to exhibit what is irrationally stigmatised and secretive, as opposed to just serenade you with some pop star's hit single into buying their s*it.
It would be cool if, in an effort to resist and not respond exactly the way these companies will eventually benefit from to continue decimating fashion, people could do some internal work and maybe not fight prejudice with prejudice, homophobia with racism and classism, and for the love of god stop being such beta, luxury brand sheep and making it sound like 'oMg yOu PrObABlY cAn'T eVeN aFfOrD iT'.. are you 19 and live with parents and can't afford it? k that's normal, but adults with a decent salary in large cities CAN afford luxury brands, you're not talking about blue chip artworks or real estate, you're talking about fashion, which is 90% dumb and disposable design that is widely available for everyone in a good number of income brackets. So maybe quit hyping the hell out of these two conglomerates, and help reducing the way the want all of us to talk about them (as the most aspirational, luxurious, dreamlike exclusive club when there is literally NO membership to possess their stuff- endless [legal and illegal] activities that last less than 15 minutes can automatically get you one of their products lol).. the more people turn away from them, the more ridiculous, pathetic and passé their desperate and aggressive 'gotta reach EVERYONE' world campaign will look, and the more this will give rise to independent-minded designers and marketing strategies that by default, weed out most.