John Rawling's camera. His innovative work for Conde-Nast, including this 1947 classic, spanned three decades and the creation of more than 200 "Vogue" and "Glamour" covers, as well as myriad ad campaigns. Rawlings (1912-1970) single-handedly elevated commercial photography to an art form, and expanded the selling power and scope of the fashion press. Previously, magazine covers were staid and uninspired, and were shot solely in black and white.
Rawlings' glamorous shots utilized light, reflections and color, permeated with the rich mystique of an underlying storyline. A timeless classic, this "Vogue" cover not only displays summer fashion, but provokes intrigue about the story that shaped the photo.
aperPursuits.
