KATHERINE HAMNETT For Tesco

[dontlookatme!]

I don't think anyone's posted anything about this range so thought I'd do the honours. Katherine Hamnett has designed a range exclusively for Tesco. Hamnett, best known for the "Choose Life" T-shirt of the 80's pioneered by George Michael, and the "58% don't want Pershing" T-shirt she wore to meet Margaret Thatcher:
has produced the entire range from fairtrade cotton. The collection includes Slouchy T-shirts, large and long enough to be worn as gorgeous tee dresses this summer, hoodies and tops, but the main star of this range is the revival of the "Choose Life" T-shirts which reads "CHOOSE LOVE."
These sold out the minute they hit the shops and were carried by only 40 stores nationwide making them near impossible to get hold of.

I managed to get hold of a few (being a Northener I'm blessed with less stylish people per square mile than my Southern counterparts!) so am sharing the love by selling them on ebay. I wore mine out a week ago as a dress with tights and boots and it rocked. It makes it even better it's for a good cause. Definitely my favourite designer-for-supermarket range yet. Check out Hamnett's video on youtube too to find out more. What dya think?

 

[unspoiledbird]

wow, even supermarkets are cashing in on this

 

[thefunkykitten]

nice!!!!

 

[dontlookatme!]

wow, even supermarkets are cashing in on this

Um...not really, at £12 a pop I think these are a bargain for such a cool shirt, renowned designer and great cause.

X

 

[Lena]

which cause? anyone can reproduce the logo print on their own T's without cashing in 12 pounds ..

even though i somehow respect mme Hamnet for what she did 20 years ago, i seriously can't see the artistic/creative motive/point behind this collaboration

 

[dontlookatme!]

which cause? anyone can reproduce the logo print on their own T's without cashing in 12 pounds ..

even though i somehow respect mme Hamnet for what she did 20 years ago, i seriously can't see the artistic/creative motive/point behind this collaboration

The cause being fairtrade. The range only uses organic cotton farmed in India and all other attachments/fixtures are 100% organic, right down to the recycled zips.
Have a look at this article: http://www.treehugger.com/files/2007/04/hamnett-observer.php

and this

http://www.clothingattesco.com/chooseLove/creating.html

For a fashionable item that's also saving the planet and tackling global ethical issues, I think this is a snip at £12. Especially as fashionistas would be willing to pay well over that price for a piece of Hamnett fashion. Also, you'd probably pay around the same for a similar slogan tee in Tesco not by Hamnett or from fairtrade farmers, so they're hardly cashing in (i.e bumping up the price for the designers name).

 

[lucy92]

dontlookatme, whats your source for the images?

i actually like the t shirts.

 

[thefunkykitten]

how cute are these kids tees?!??

source: http://www.clothingattesco.com/chooseLove/kids.html

 

[Scott]

wow,i think that's quite a good idea actually...if...the use of the fair-trade cottons will be emphasised with the t'shirts?? that seems to be the point,no?

 

[Diorling]

She should do a collabo w/ Barneys, reissue Choose Life and come up w/ a bunch of new politically charged tees (re: Bush and Gay Marriage...This is Barneys), she could charge $150 a pop and still have them sell out.

 

[Lena]

The cause being fairtrade. The range only uses organic cotton farmed in India and all other attachments/fixtures are 100% organic, right down to the recycled zips.
Have a look at this article: http://www.treehugger.com/files/2007/04/hamnett-observer.php

and this

http://www.clothingattesco.com/chooseLove/creating.html

).

ah, thanks for making it clear
this makes this line quite very legitimate, even for me who totally hates designer/supermarket collaborations..

 

[Beautiful Stranger]

I kinda like these, i just saw one of your auctions, don'tlookatme!! Ain't these avail at n-a-p too?

45 GBP

45 GBP

I prefer the choose love..

Both pictures from net-a-porter.com

 

[Diamond Star]

I really like the t-shirts but I'm a little disappointed it's with Tesco...although it is for a good cause, I just really hate these huge supermarkets

 

[Diorling]

I prefer Choose Life, has much more meaning personally than Choose Love...Omg they should have one...Choose Chanel! Choose Dior! Choose Sanjaya!

 

[Beautiful Stranger]

Maybe i should make a "Choose ME" one. hmmm...

 

[nqth]

^good idea)

 

[unspoiledbird]

Um...not really, at £12 a pop I think these are a bargain for such a cool shirt, renowned designer and great cause.

X

you're right, i was in a rush didn't really read the whole article throughly but my initial thought was fashion + tesco? = wtffffffff

it still seems like an odd concept, but as long as it's for a good cause then that's pretty cool

i find the t-shirts themselves nevertheless corny. just my personal opinion

 

[helena]

which cause? anyone can reproduce the logo print on their own T's without cashing in 12 pounds ..

even though i somehow respect mme Hamnet for what she did 20 years ago, i seriously can't see the artistic/creative motive/point behind this collaboration

totally agree...in fact it almost goes againt hamnett's previous anti-big-corporates image......

 

[Scott]

^you know,i had forgotten about that! i dunno...

 

[dontlookatme!]

dontlookatme, whats your source for the images?

i actually like the t shirts.

They're my own personal images Lucy, that's moi modelling my own! It's weird coz it looks abit short in the photo but it SO works as a dress in real life.
K
xx