As in all professions, solid background research is the name of the game in fashion photography.
Steven Meisel, the unchallenged Number 1 of the industry with his headquarters in New York, is known for two things: his fashion photographs often imitate the paintings of famous masters. And he also regularly attends the shows of the most important designers to get his own idea of the current state of fashion. Markus Jans is one of the few German photographers who takes the trouble to do so.
He makes regular appearances at the Paris shows and is at home in the subject of fashion. His photos show it: Exactly conceived shots, often reminiscent of the work of iconic photographers such as Helmut Newton, that he primarily takes in studios in Berlin, Paris or Munich. In terms of technique, Jans perfectly adapts his style to the task at hand, but is always and above all a fashion photographer. He plans his locations with the greatest care, during a haute couture shoot for the fashion magazine Achtung, for example.
First, Jans found a Swiss glacier and photographed it. With the glacier images he planned scenarios beforehand, so that he would then be able to work quickly and with full concentration with models, clothes and his team during the takes. And the professionality of these photos is finally gaining recognition with the fashion establishment in Germany, as well. Thus, Jans, as one of the few young German exceptions photographs for Vogue and is responsible for designing campaigns for René Lezard and Windsor.
