softgrey
flaunt the imperfection
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Published: Thursday, September 08, 2005
Margiela Opens Shop in Paris
By Robert Murphy
PARIS — The latest fruit of edgy Belgian designer Martin Margiela's alliance with Diesel owner Renzo Rosso is a shop in one of the chicest shopping streets here.
The 1,500-square-foot unit on the Left Bank's Rue de Grenelle is Margiela's third in the City of Light.
Margiela plans to open a shop in New York in the West Village by month's end, and is mulling a location for Milan for next year.
This fall, the house also unveiled new men's and women's shoe and accessories lines.
There is no nameplate above the door, formerly home to Martine Sitbon, and though a bit more soigné than some of his shops, the interior still has Margiela's "work in progress" aesthetic.
The interior is painted the house's signature white, floor to ceiling. A demolished wall with a window in it is left exposed, and rolls of white vinyl flooring covering the back of the shop are suspended against the wall as in a hardware shop.
A white awning — a reference to a hotel entrance — stretches along a wall and onto the sidewalk, with three silver bellhop trolleys used to display Margiela's new line of bags and luggage. Nearby, the shell of a Seventies phone booth — painted over in white — is bolted to the wall.
In the middle is an elevated concert platform, which shoppers climb to peruse Margiela's women's fashion collection, 1. It is displayed amid rock paraphernalia, including microphones and a fake spotlight painted on the floor.
Behind the structure, Margiela has plastered life-size photographs of the ornate doors in his old headquarters on the wall of the dressing room, to create an illusion that a spokesman for the house says "brings a bit of the past into the new shop."
Men's wear is featured in the back of the store, with Margiela's pricy, more classic women's collection, known as 4.
excerpt from wwd.com
Margiela Opens Shop in Paris
By Robert Murphy
PARIS — The latest fruit of edgy Belgian designer Martin Margiela's alliance with Diesel owner Renzo Rosso is a shop in one of the chicest shopping streets here.
The 1,500-square-foot unit on the Left Bank's Rue de Grenelle is Margiela's third in the City of Light.
Margiela plans to open a shop in New York in the West Village by month's end, and is mulling a location for Milan for next year.
This fall, the house also unveiled new men's and women's shoe and accessories lines.
There is no nameplate above the door, formerly home to Martine Sitbon, and though a bit more soigné than some of his shops, the interior still has Margiela's "work in progress" aesthetic.
The interior is painted the house's signature white, floor to ceiling. A demolished wall with a window in it is left exposed, and rolls of white vinyl flooring covering the back of the shop are suspended against the wall as in a hardware shop.
A white awning — a reference to a hotel entrance — stretches along a wall and onto the sidewalk, with three silver bellhop trolleys used to display Margiela's new line of bags and luggage. Nearby, the shell of a Seventies phone booth — painted over in white — is bolted to the wall.
In the middle is an elevated concert platform, which shoppers climb to peruse Margiela's women's fashion collection, 1. It is displayed amid rock paraphernalia, including microphones and a fake spotlight painted on the floor.
Behind the structure, Margiela has plastered life-size photographs of the ornate doors in his old headquarters on the wall of the dressing room, to create an illusion that a spokesman for the house says "brings a bit of the past into the new shop."
Men's wear is featured in the back of the store, with Margiela's pricy, more classic women's collection, known as 4.
excerpt from wwd.com
.
), now the rumour is West Village, which I think Chris is right, will be in the part that is very close to the meatpacking district. The geography of that location is right, because basically you have the meatpacking district and soho which are vey hot, and the best pedestrian shortcut between them is through the West Village via Bleecker street. Marc Jacobs saw this first, and so he positioned his two Marc stores there. This lured other stores too (Ralph Lauren, Intermix, Synthia Rowely, etc..). 
(and yet you've got time hanging out here on tFS 
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