Prada : What Went Wrong?

[PDFSD]

sadly high price tags work well when your so in demand it increases desirability and reward as its not accessible to every tier of shopper

 

[TomBlanksFullFatMiuMiu]

Not really a fan of Emma Watson, so I guess Miuccia has picked a side in this cultural war?

 

[visvim2001]

I walked into a Prada boutique with that horrible chequerboard flooring not so long ago and was greeted by a sales assistant who tried to flog me nylon jackets that were 2 grand and up. I just don’t get their menswear, nearly everything was black, boxy and made of synthetics with that stupid triangle plaque, like a terrible imitation of acronym or something. The only other piece was a horrendously overpriced woollen overcoat that at least looked decent. No one would buy their plastic bags if it didn’t have their badge on it. I pointed out that when you pay that much, the least you would expect are great natural fabrics and good hand feel…the salesgirl mumbled a confused reply…

 

[Nimsay]

yslforever makes all my point. 89% growth is a red flag. That means you were not selling anything…. Because if I sold 2 that is 100% growth over selling only one. A brand like prada shpuld have all its categories already fleshed out. 89% would be acceptable on brand new product categories like a new perfume …

I also cant think of a time when Prada finances wasnt funny money. this whole move into nylon materials with triangle plaques was supposed to stabilize prada …

 

[GivenchyHomme]

I pointed out that when you pay that much, the least you would expect are great natural fabrics and good hand feel…the salesgirl mumbled a confused reply…

That poor sales girl. Did you have to come for her like that?

 

[Nimsay]

Yea the sales rep has no control of the product.

 

[TomBlanksFullFatMiuMiu]

Miuccia Prada loves her white feminist women

If I think of a Prada woman
Hunter Schafer (Clothes)
Emma Watson (Perfume)
Scarlett Johansson (Bags)

Miu Miu
Emma Corrin (Clothes)
Gigi Hadid (Bags)
Other previous key Miu Miu Perfume Stacy Martin and Elle Fanning

Of course they have other 'diverse' stars and models In their ads but the most key person to embody both brands are still insanely white

They also replaced Pat, the only black creative on their creative show team when they launched Prada make-up