Fontenrose
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Here is a quote from some unhappy agents, regarding runway models:
Source: thedailybeast.com
Actually a lot of models seemed to skip most of the shows this year. Pretty tough for the girls getting them, if they don't translate into campaigns.
Source: thedailybeast.com
articleThe starkest transition has occurred on the runway. Top models could once earn up to $250,000 from a runway season, but now most brands pay just $200 to $1,000 per hour, claiming the pay is in the exposure. Agents counter that runway shows don’t attract attention, and are no longer an entrée into editorial and advertising success.
“In the last season, there’s been a shift. Brands used to use some unknown girls on the runway and then they’d get the campaign,” says Richard Habberley, agent of Alessandra Ambrosio at Elite Model Management. “Now the models getting campaigns may not be on the runway at all.”
“Financially successful fashion companies have duped our industry into sacrificing a model’s traditional earnings from both fashion shows and fashion advertisements in the name of positive exposure,” adds Chris Gay, president of Marilyn Model Agency, which represents Adriana Lima and Emanuela de Paula. “If campaigns and shows are now considered just another form of positive exposure, then where’s the recompense for a model’s time and effort?”
Actually a lot of models seemed to skip most of the shows this year. Pretty tough for the girls getting them, if they don't translate into campaigns.
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