JAPANESE clothing company Uniqlo continues its assault on the British high street with the signing of original supermodel, Tatjana Patitz, to star in its new jeans campaign. The German beauty is joined by Danish model Eddie Klint, Brazilian model Isabelli and visual artist Kenzo Minami to showcase the label's jeans range which includes wide-legged, skinny, vintage and high rise shapes as well as the home-spun style, Selvedge. "Uniqlo jeans are made form superlative Kaihara denim," a spokesperson explains. "Starting out dying indigo for kimonos, Kaihara moved into denim manufacturing in the Seventies. Kaihara is one of the world's most renowned denim suppliers, known for its exacting standards and the highest quality denim." Judge for yourself; Uniqlo has just launched its first transactional website in the UK at www.uniqlo.co.uk. (July 16 2007, AM) source:uniqlo.co.uk
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