Credit: AP
NEW YORK -- Mary-Kate Olsen and her twin sister, Ashley, known for their casual, layered, bohemian style, will wear red carpet-ready couture gowns in an ad campaign for Badgley Mischka.
"Ashley and Mary-Kate have grown up to become America's young style icons. They have an amazing sense of fashion and individuality that intrigued us," the design duo of Mark Badgley and James Mischka said Wednesday in a statement.
Print ads featuring the Olsens will appear in the April issues of Vogue, Elle, InStyle and Vanity Fair magazines. In addition to the print ads, the campaign will appear in stores and on the Internet.
Mary-Kate described the clothes in the fall collection as "glamorous, beautiful, colorful and fun."
Since sharing the role of Michelle Tanner on the '80s comedy "Full House," the Olsens have created a multimedia empire, Dualstar Entertainment Group, with a clothing line, movies, DVDs and other merchandise.
The ad campaign will be the first time they have promoted a brand outside of their own company, said Iconix Brand Group Inc., which markets and licenses the Badgley Mischka trademarks on a variety of apparel and fashion products.
Both sisters were enrolled at New York University, but Mary-Kate, who spent six weeks at a treatment center for an eating disorder in the summer of 2004, took a leave of absence early in her sophomore year in 2005 to devote more time to her business.
Last month, Mary-Kate was targeted by acid-tongued fashion critic Mr. Blackwell in his 46th annual "Worst Dressed" list. He called her clothes "bag lady rags" and "depressingly decayed."
Please, just shoot me...
NEW YORK -- Mary-Kate Olsen and her twin sister, Ashley, known for their casual, layered, bohemian style, will wear red carpet-ready couture gowns in an ad campaign for Badgley Mischka.
"Ashley and Mary-Kate have grown up to become America's young style icons. They have an amazing sense of fashion and individuality that intrigued us," the design duo of Mark Badgley and James Mischka said Wednesday in a statement.
Print ads featuring the Olsens will appear in the April issues of Vogue, Elle, InStyle and Vanity Fair magazines. In addition to the print ads, the campaign will appear in stores and on the Internet.
Mary-Kate described the clothes in the fall collection as "glamorous, beautiful, colorful and fun."
Since sharing the role of Michelle Tanner on the '80s comedy "Full House," the Olsens have created a multimedia empire, Dualstar Entertainment Group, with a clothing line, movies, DVDs and other merchandise.
The ad campaign will be the first time they have promoted a brand outside of their own company, said Iconix Brand Group Inc., which markets and licenses the Badgley Mischka trademarks on a variety of apparel and fashion products.
Both sisters were enrolled at New York University, but Mary-Kate, who spent six weeks at a treatment center for an eating disorder in the summer of 2004, took a leave of absence early in her sophomore year in 2005 to devote more time to her business.
Last month, Mary-Kate was targeted by acid-tongued fashion critic Mr. Blackwell in his 46th annual "Worst Dressed" list. He called her clothes "bag lady rags" and "depressingly decayed."
Please, just shoot me...
