Balenciaga S/S 2012: Juliane, Kirstin, Laura & Rosie by Steven Meisel

[Cut Copy]

I still can't do this.

 

[mint condish]

I love it. Hated the collection, love the campaign! Opposite of Prada! Thanks to everyone for contributing.

 

[jmrmartinho]

this is the strangest ad ever!
you can love you can hate. but you will always have a strong reaction seing it...

 

[Pradable]

wow, this has been a disaster since it began, remember, the broken chairs...

 

[Street_a_Licious]

thats what happens if you spend all your money on Balenciaga clothes. no money left for a cleaning lady or even a hairbrush.

 

[dior_couture1245]

From my understanding, this campaign was inspired by Patti Smith's Just Kids, and was shot in the historic Chelsea Hotel, where Smith and Robert Mapplethorpe lived for a time.

The newest image is really compelling, in my opinion. I agree with BerlinRocks that this has an echo of early 2000's I&V Balenciaga campaigns with Roos and Ann Catherine-Lacroix. I like it a lot. This is very different from what we've become used to within fashion advertising, and for that, I truly appreciate what Meisel and the Balenciaga team have come up with here.

 

[mackos]

^That would make sense, and I guess the model choice was perfect

artpricks.files.wordpress.com

 

[jmrmartinho]

From my understanding, this campaign was inspired by Patti Smith's Just Kids, and was shot in the historic Chelsea Hotel, where Smith and Robert Mapplethorpe lived for a time.

The newest image is really compelling, in my opinion. I agree with BerlinRocks that this has an echo of early 2000's I&V Balenciaga campaigns with Roos and Ann Catherine-Lacroix. I like it a lot. This is very different from what we've become used to within fashion advertising, and for that, I truly appreciate what Meisel and the Balenciaga team have come up with here.

WOW then it makes sence...

 

[agee]

From my understanding, this campaign was inspired by Patti Smith's Just Kids, and was shot in the historic Chelsea Hotel, where Smith and Robert Mapplethorpe lived for a time.

The newest image is really compelling, in my opinion. I agree with BerlinRocks that this has an echo of early 2000's I&V Balenciaga campaigns with Roos and Ann Catherine-Lacroix. I like it a lot. This is very different from what we've become used to within fashion advertising, and for that, I truly appreciate what Meisel and the Balenciaga team have come up with here.

I totally believe that the inspiration was Patti Smith's memoir but here's the thing, this does not channel Patti Smith herself or a 2011-12 version of Patti Smith, it represents a shallow rich girl who read the book, and on her parents dime, is "playing" Patti Smith in an apartment in a hipster neighborhood or a college dorm. Now an argument can be made that these are the people who buy Balenciaga but I don't think that shallow rich girls want their actual lightweight selves reflected in the campaigns that are targeted at them.

 

[TheVeed]

^^ love this

 

[jmrmartinho]

Ironically today i saw a photos book about Patti Smith on Chelsey´s Hotel. There is a set of photos that looks the same as the first two photos released and the set is also very alike with the photos placed on the wall the mess on the floor.
I find it a pure modern interpretation of it and a really well done one.
The only thing i would do is making this a OG ad and put a male model on the party.

 

[HeatherAnne]

WOW then it makes sence...

...but it still doesn't make it a good idea in my opinion.

 

[TREVOFASHIONISTO]

^exactly

 

[Forrest]

^^ indeed. Even with that info, this add still is really bad and the models still do nothing for me at all.

 

[woemwoem]

I find the campaign ugly, perplexing, and disengaging...but also liking it because it's completely anti-fashion and not what we'd expect. Pretty, predictable campaigns are kinda boring.

 

[WilhelmF]

Not a fair tribute to Patti Smith I'd say...

 

[mackos]

FULL CAMPAIGN


facebook.com/Balenciaga

 

[jmrmartinho]

I love this!
Its one of the most original ads ever.
I love the stry behind it, the photos are breathtaking.
I just dont like the clothes (but is obvious why)
I think this could work better as an ed but im okj with it...great job Meisel

 

[Fiercification]

They even made Juliane Gruner look bad...I'm not a fan but she's a very pretty girl and I would imagine that it must have taken a lot of work to downgrade her like this. Disappointing.

 

[GivenchyHomme]

HQ's:






facebook.com/balenciaga