Chanel 'Coco Beach' 2023 : Vivienne Rohner by Theo Wenner

chrisand489

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Chanel Coco Beach Collection 2023 : Vivienne Rohner by Theo Wenner

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(lofficiel.com)

Well...

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I normally like her for Chanel but she's more of the Quiet luxury type of model than this more sexy concept.
 
This campaign was shot in the Hamptons, New York.
Maybe it was done together with the 2023 ss pre-collection.
 
My usual complaint about current Chanel campaigns is that they look childish rather than girlish. I can't say that about this. But it's presented no differently than offerings from the high street. That swimsuit looks like it's straight out of an old-fashioned advice column about using patterns to disguise 'a problem area'.

Looking at this, I need an infusion of life in the form of Carlyne Cerf de Dudzeele's summer editorials for US Elle.
 
Why is Chanel so obsessed with this girl? She’s deffo not right for a sexy swimwear campaign - was gisele busy?
 
Not a single good thing, everything looks bad or just basic or super pedestrian. All the cons :
- the stars print
- the C O C O print
- the matronly cut of the swimwear
- the short/crop top combo with the slides and the bucket hat
- the baseball cap
- the tan on the model
- the model
The worst offender being the starfish bag...
I am sure the interns at Chanel have more creativity and better ideas than the people who greenlighted that campaign...
 
I don't know, the lighting looks a little bit flat. That would have made these picture pop so much more.
 
was this shot with one of those waterproof Kodak cameras? the quality of the work is so so so ordinary!

the shot with the white dress is the only good one.
 
For a Summer campaign she looks very cold.
 
Indeed cold and glum for a summer campaign, and somewhat rather flat and pedestrian coming from a power house like Chanel. I will say, however, that the photograph of Vivienne wearing the white cut-out dress is undeniably beautiful. My fave shot from the whole campaign, without question.

This needed some of Lachlan Bailey's warm and magical lighting, like last year's offering with Margaret Qualley.
 

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