marcBarna
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The Red Carpet Highlights of... The 77th Annual Cannes Film Festival 2024!
After making his second appearance in a Madonna music video, Spanish model Jon Kortajarena reunited with the Material Girl to celebrate her 57th birthday in style. Embracing a gypsy-inspired aesthetic for the occasion, Jon was not the only model in attendance. Miles McMillan, Kevin and Jonathan Sampaio dressed up for the event as well.
Spanish top model Jon Kortajarena collaborates with eyewear brand Wolfnoir on a collection of unisex sunglasses. The complete collection is available here.
#Exclusive: Tomorrow, model Jon Kortajarena is starting on a week-long takeover of the Vogue Hommes Instagram account. Follow #InBedwithJon to see inside a model life, in a series of exclusive images from October 26 to November 1.
Six months after the Nepal earthquake, Jon Kortajarena, with other Bulgari Ambassadors, visit Save the Children’s projects and bring inspiration and hope to children. Bulgari donated $600,000 allowing Save the Children to provide life-saving aid, build child friendly spaces and temporary learning centres.
Much like the studio system of Old Hollywood, the modeling business relies heavily on typecasting. Everyone has a part to play: Bombshells, ingenues, and square-jawed leading men are all in the mix, but unlike the talkies, modeling tends to source its talent from specific regions. Exceptions to the rule exist—who would guess that ultimate vixen Irina Shayk hails from Russia, or that jolie laide couture fixture Daiane Conterato grew up on Brazil’s beaches?—but there’s something to be said for consistency: Brazil will always net a bikini-ready beauty; Eastern Europe remains the default destination for austere blondes; and Spain, with its abundance of smoldering, elegant men, is the place for male models.
While it simply takes a glance at swoon-worthy industry veterans like Oriol Elcacho and Jon Kortajarena to understand the visual appeal, the allure of the Spanish male model isn’t solely about chiseled abs or high cheekbones. Spain tends to yield models with a force of personality that propels their careers forward, whether they are consummate pranksters whose on-set jokes leave the whole team laughing—we’re looking at you, River Viiperi—or dashing Renaissance men like model-photographer–Inez and Vinoodh muse Andrés Velencoso, there is always more to the story than what can be revealed in a shirtless selfie (not that the world doesn’t appreciate the constant stream of eye candy!). To get a feel for Spain’s influence over the profession, look at the longevity of the careers it has launched: The average model is lucky if they stick around two or three seasons—Elcacho, Kortajarena, and Velencoso have been modeling for well over a decade, attaining supermodel status while setting the standard by which all who’ve followed are judged.
Which brings us to the next generation of Spanish stars. As the male model pendulum has shifted toward androgynous and edgy, Spain has shown it has plenty to contribute. With his pout and mass of black ringlets, Piero Méndez caused a sensation when he debuted on the runway for Prada, while Dimytri Lebedyev has brought a boyish prettiness to the catwalk for labels like Calvin Klein Collection and Fendi. Marçal Taberner’s refined cool has won him a place in Jonathan Anderson’s stable of favorites, and Diego Villarreal’s combo of dramatic features and punk haircut has caught the attention of Alexander Wang and Balmain’s Olivier Rousteing. Whether these rising stars will have the shelf life of their predecessors remains to be seen, but the seemingly endless stream of beautiful faces coming out of Barcelona, Madrid, and Bilbao proves that Spanish male models are here to stay. Here, the 12 models to watch.
Jon Kortajarena
Hometown: Bilbao
Instagramkortajarenajon
A male supermodel sans irony, Kortajarena’s dashing look has been used to sell everything from vodka to bespoke suits. Cineasts will recognize Kortajarena from his cameo in longtime collaborator Tom Ford’s directorial debut, A Single Man.
Thirty-Six Hours
A dreamlike island encounter starring models Jon Kortajarena and Clément Chabernaud
Last summer model-turned-director duo Kristell Chenut and Vincent Lacrocq traveled to the Canary Island haven Lanzarote to shoot Thirty-Six Hours with a team consisting of only themselves and their male-model protagonists, Clément Chabernaud and Jon Kortajarena. Arguably the two biggest names in the male model world—you’ll recognise Kortajarena as the young hustler from Tom Ford’s stylish feature A Single Man, and both from countless campaigns for the likes of H&M, Gucci and Prada—the narrative short sees the pair share a surreal day and night amid a crystalline island landscape.