Burberry at this point, just to briefly compare it with Prada, is completely out in the space with these prices. It is beyond my understanding that Burberry's suits decided to put unrealistic pricing in hope of quick turnaround and long term profitability. You don't have to have MBA but a basic understanding of luxury market to conclude that pumping up prices to ridiculous level with not a single justification will just blow up right in your face. I don't think Burberry can afford another f*ck up like with Tisci but here we are with "100% virgin wool. Lining: 74% viscose, 26% cupro" red checked, ill fitting trousers for almost USD 3000...