COMME DES GARÇONS IN COLLABORATION WITH H&M THIS AUTUMN
Comme des Garçons' founder and head designer Rei Kawakubo will create
this autumn's guest designer collection at H&M. Rei Kawakubo, famous and
admired for her creativity and artistry, will design a women's and a
men's collection, with some pieces for children too. Accessories and an
exclusive unisex fragrance will also be included in the collection.
"I have always been interested in the balance between creation and
business. It is a dilemma, although for me creation has always been the
first priority. It is a fascinating challenge to work with H&M since it
is a chance to take the dilemma to its extreme, and try to solve it",
says Rei Kawakubo, Comme des Garçons.
"Rei Kawakubo has been at the top of our wish list for a long time and
we are thrilled that she has chosen to collaborate with us. We have
tremendous respect for Kawakubo's fashion philosophy of questioning
fashion's ingrained patterns, and admire her artistic approach to
design. We are particularly excited that the collection will be launched
in Japan, Kawakubo's native country, at the same time as the launch of
our new store there", explains Margareta van den Bosch, creative
advisor, H&M.
The world launch of the collection will be at the opening of H&M's
second store in Tokyo, Japan, in the beginning of November. Launch date
for other H&M markets will be a few days later.
