MulletProof
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^ sounds fair, if you can’t sell brain, at least sell body.
Mary Katranzou has been appointed Creative Director of Bulgari's newly launched leather good and accessory line:
No pic, no replyWith all the latest new appointments, this thread is beginning to remind me of Grindr...
Mouais ( as we would say in France). Rochas is own by Interparfums. To know a little bit about Philippe Benacin, I don’t think he particularly cares about fashion enough to have a kind of strategy required to push the brand.I don't know if it would be sustainable in the long run, but it'd be nice to relaunch a heritage label like Rochas - a name that has resonance in the history of modern fashion - in a small and intimate way. Maybe a boutique line focusing on high quality, luxurious separates for a specific customer demographic. It would be the antithesis of current luxury brand-building, but it might just click with customers. Unfortunately, I think Marco Zanini tried that (in a very very small way) and failed, but he probably didn't have any backers.
There is still that cute Rochas shop on rue de Grenelle, I used to buy menswear there for a while (before the Villemorin crash), and it was indeed like a nice MiuMiu.I think Katrantzou is a fabulous idea for Bulgari. Her sensibility for colors can match really well with the house.
I was thinking about Bulgari a lot weirdly because of what Giovanna Battaglia is doing at Swarovski.
I thought about her being the kind of Victoire de Castellane of Bulgari.
This appointment at least shows a desire to push the brand more after years of concentrating on Tiffany. They clearly taking one step ahead of Cartier.
Mouais ( as we would say in France). Rochas is own by Interparfums. To know a little bit about Philippe Benacin, I don’t think he particularly cares about fashion enough to have a kind of strategy required to push the brand.
They makes so much money though their licensed perfumes that the only brand they totally control seems like an afterthought.
The House needs some kind of very pragmatic, chic and fun clothes on a contemporary price point but with a strong creative talent/voice and a very selective distribution.
They can’t do luxury. Their fragrances don’t even sell for 100€.
I can see someone like Gabrielle Greiss or from that school of design.
I think about something somewhere like a MiuMiu, Sonia Rykiel or See by Chloe. I think what Guillaume Henry is doing for Patou could have worked for Rochas.
That’s the only way, they would make their fashion relevant. I don’t even think they make 50M a year with Rochas. So, they can’t really spend marketing money on fashion. It has to be a viable commercial force that will lift the perfumes.
They tried with Charles de Villemorin but unfortunately, he didn’t worked for the service of the brand. He only created runway moments (that we don’t remember anyway).
Has Astrid Wendlandt ever been wrong ? IDK nor follow her, she claims to have industry sources...Fashion Merry-Go-Round Series: 2-Hedi Slimane prepares to leave Celine
Hedi Slimane, Celine’s star designer, is getting ready to part ways with the storied French brand.misstweed.com
Hedi Slimane, Celine’s star designer, is getting ready to part ways with the storied French brand, several sources close to the label and its parent LVMH say. It’s the talk of le tout Paris in fashion. The timing of his exit is unknown. It could be tomorrow, or it could take a year or more, depending on how quickly LVMH finds a replacement or whether the Arnaults get angry enough to kick him out from one day to the next, the sources say.......
from past reports reading and see the events unfold she has credibility, i like her reporting insightsHas Astrid Wendlandt ever been wrong ? IDK nor follow her, she claims to have industry sources...