wwd said:NEW FACE: Lindsay Lohan might usually be seen in Gucci, Chanel or Prada, but come fall, she'll be hawking a whole new label: Jill Stuart.
The contemporary sportswear designer has snagged Lohan to be the face of its print ad campaign, which will hit August magazines and run through November. The campaign marks the first time Jill Stuart has chosen a celebrity for her ads.
"I can't say enough fantastic things about Lindsay," Stuart said of her choice to go with the starlet rather than a model. "She is sexy and smart, exactly what the Jill Stuart woman embodies."
The campaign, which was shot in Tokyo by Mario Sorrenti, showcases Lohan in a series of black-and-white images modeling products from the entire Jill Stuart assortment from the higher-end Jill Stuart line, the Jill by Jill Stuart collection and the handbags, which will launch in 100 department and specialty stores in June, including Saks Fifth Avenue, Bloomingdale's and Nordstrom. The ads showcase Lohan in a sensual state, as in one where she is in a bed, hugging the Emelle tote in black patent leather and wearing nothing much more than a sequin miniskirt.
"[Lindsay] resonates with the contemporary consumer on many levels," said Tim Schifter, chairman and chief executive officer of Schifter + Partners, the accessories firm that holds the license for Jill Stuart handbags and small leather goods. "Mario's photographs capture Lindsay's sensual beauty and Jill's modern fashion, and his choice of black and white adds glamour and intrigue to the images." — Julee Greenberg
from wwd.
