Raf Simons Joins Prada as Co-Creative Director

[Frederic01]

Oh lord please no Marc Jacobs! He had his little moment in the last few decades but now it seems he’s more into being a social media star than actually designing something of any worth.

Raf is perfect for Prada. He really revitalised the runway shows and brought a new energy to the brand. I know a lot of people, myself included, who have started buying the ready to wear again. Those Kvadrat textiles are extraordinary.

 

[susseinmcswanny]

Raf is perfect for Prada. He really revitalised the runway shows and brought a new energy to the brand. I know a lot of people, myself included, who have started buying the ready to wear again. Those Kvadrat textiles are extraordinary.

giphy.com

 

[MulletProof]

He had his little moment in the last few decades but now it seems he’s more into being a social media star than actually designing something of any worth.

Exactly. His most interesting work since like 2004 has been the cosmetic one on his face (literally want to do it when I'm his age, the process sounds like hell and not for the claustrophobic but he looks great in that photo!).


I don't think Raf is remotely good anywhere at the moment. He needs to design a cool little blanket for himself, buy some land somewhere and.. f off paint. He's not elevating the industry as he's 200% convinced that he is, he and his 'art world' complex are only helping it sink deeper into the mud. Too serious to see the eternal humor in the primitive, headless-chicken need of covering for temperature. You can embellish it all you want, call it art, status, nirvana, a "dialogue", OBE, and it might be all that with the right mindset, but they're still clothes and the type of humility that comes from that should give you creative fuel for a lifetime.. unless you forget.

 

[Frederic01]

Prada to Stage Simultaneous Shows in Milan and Shanghai
The two in-person shows, hosted simultaneously on Sept. 24, will unveil the same spring 2022 collection sported by different models in complementary sets.

SEPTEMBER 16, 2021, 12:01AM



PARALLEL CATWALKS: This September Prada is not only returning to the physical format, but it’s also doubling up the show experience. The luxury brand will unveil its spring 2022 women’s collection, designed by co-creative directors Miuccia Prada and Raf Simons, with two live runway shows that will happen simultaneously in Milan and Shanghai on Sept. 24 at 3 and 9 p.m. local time, respectively.

Named "Synchronic Views," the format will actually combine the physical and digital experience. In fact, the guests at both shows, which will present the same collection shown on different models and in complementary sets, will be able to enjoy through video screens the simultaneous runway event happening at the same time in a different continent.

Described by Prada in a brief statement as "a celebration of the unique experience of the runway, and the power of technology to transcend borders, to unite. A celebration of fashion and of community," the shows will be streamed at prada.com, where viewers will have access to a live edit collecting views of the two parallel shows.

This event marks Prada's return to the physical format, after presenting its men's and women's collections through videos due to the outbreak of the COVID-19 pandemic in February 2020.

wwd.com/