softgrey said:
i don't understand how this will be different than teen vogue...
To answer your question bluntly, it's not.
However, I like it that way! I bought this mag yesterday and while I think some aspects can be improved, overall it's a publication the Australian market is crying out for. The crucial difference to teen vogue is that much of the content is actually Australian and there is quite a big focus on Australian designers - which I love.
The editorials are also home-grown (for the moment, I wonder how much time it will take for the US edits to seep through), along with the models that feature in them. Teen vogue covers a different season and many of the clothes cannot be purchased here readily. The articles that talk about the education system or laws in the US are obviously not as relevant to an Australian audience as they would be to people living in the US. Teen vogue is also only available at a newsagency, where there are fairly limited copies, while Vogue Girl is being actively promoted. Where US teen vogue is purchased only by girls with some level of knowledge about magazines being produced overseas, Vogue girl will be accessable to anyone who passes it by on the shelf. I think Kristie (Clements, editor of Australian Vogue and Vogue Girl) and her team did a good job for a first issue of a new magazine.
Overall, the fashion part of the magazine was great. The arts section, just as in teen vogue, is lacking. Some of the articles were directly transfered from teen vogue, along with many concepts, such as 'my room' or whatever that section is named. I wasn't happy with the cover at first, especially the fact that it is so covered by text. Then I realised that why those who have an active interest in magazines and the fashion world may think great amounts of text and numbers (US HB is a repeat offender
1534739+ outfits to choose from!!!) is tacky, this magazine really has to shift copies, especially in the smaller Australian market. I also thought the photo of Gemma wasn't very exciting. However, she looks fresh, radiant and like a happy 17 year old who has fallen into this career where she has all these amazing opportunities to get a head-start in life, yet loves coming back to Perth and chilling with her friends. At the core of it, I think that's more of the message the magazine was aiming for. Vogue Girl isn't edgy and it
is trying to emulate it's US counterpart, but boy is it a much-needed improvement on the rest of the mainstream teen offerings in this country.
Hmmm... well that was much more essay-like than I originally intended.
I'm in study-mode today. NB: I'm an Australian teenager.
Do the models look different?
sorry for going off-topic.
Its susan eldridge
a measly $15!
