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Prada S/S 2019 by Willy Vanderperre

Liu Wen steals the show. So glad she's a Prada girl now. I always thought she'd be good for the brand. Her understated beauty, natural elegance and quiet intensity are a perfect match for Prada.
 
I do not understand any of your comments. This campaign it's one of the most coolest and smartest campaigns we've seen recently, it's a new concept, fun, quirky and it enables Prada to use Insta Models like Gigi in a very subtle way without loosing its brand DNA, and at the same the same time gaining reach and awareness on social media, which it is what has been very hard for Prada lately.

Bravo, very smart.
 

Madame Figaro and Vogue China Digital Editions via pressreader.com
 

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