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Published: Wednesday, October 12, 2005
Gap Appoints New Designer
By Sharon Edelson
NEW YORK — Charlotte Neuville is about to take over the design reins of the iconic $5.7 billion Gap brand.
As executive vice president of design and product development, she will oversee all aspects of product design and development for the brand's adult men's and women's apparel and accessories.
Neuville replaces Pina Ferlisi, who left the company on Tuesday. A Gap spokeswoman would not comment on the circumstances of Ferlisi's departure, saying only, "We decided it was time for a change in the design group."
Ferlisi was one of the first designers in Gap's history to be widely introduced to the world, a big change for a company that took an anonymous approach to its design team. Ferlisi, who had worked with Marc Jacobs, Tommy Hilfiger and Elie Tahari previously, was widely interviewed and photographed in 2003 when her Fifties-inspired styles were introduced and Gap continued to make her available to the fashion press to discuss trends at the retailer.
Neuville ...begins her new job on Monday.
"With more than 20 years of design experience, Charlotte has a strong and proven ability to interpret style and provide leadership in product development," said Harriss in a statement.
The Gap has been struggling in the face of lackluster sales....
To stem the decline, the Gap brand is applying a filter it calls "fresh, casual, American style," with the aim of achieving those qualities in every garment.
The spokeswoman said the fruits of "fresh, casual American style" will be apparent in holiday and spring deliveries. "It's fresh, bright colors and going back to the quintessential Gap feeling," she said. "We know it's time for a change at Gap brand, and Charlotte is going to be a part of it."
Gap Appoints New Designer
By Sharon Edelson
NEW YORK — Charlotte Neuville is about to take over the design reins of the iconic $5.7 billion Gap brand.
As executive vice president of design and product development, she will oversee all aspects of product design and development for the brand's adult men's and women's apparel and accessories.
Neuville replaces Pina Ferlisi, who left the company on Tuesday. A Gap spokeswoman would not comment on the circumstances of Ferlisi's departure, saying only, "We decided it was time for a change in the design group."
Ferlisi was one of the first designers in Gap's history to be widely introduced to the world, a big change for a company that took an anonymous approach to its design team. Ferlisi, who had worked with Marc Jacobs, Tommy Hilfiger and Elie Tahari previously, was widely interviewed and photographed in 2003 when her Fifties-inspired styles were introduced and Gap continued to make her available to the fashion press to discuss trends at the retailer.
Neuville ...begins her new job on Monday.
"With more than 20 years of design experience, Charlotte has a strong and proven ability to interpret style and provide leadership in product development," said Harriss in a statement.
The Gap has been struggling in the face of lackluster sales....
To stem the decline, the Gap brand is applying a filter it calls "fresh, casual, American style," with the aim of achieving those qualities in every garment.
The spokeswoman said the fruits of "fresh, casual American style" will be apparent in holiday and spring deliveries. "It's fresh, bright colors and going back to the quintessential Gap feeling," she said. "We know it's time for a change at Gap brand, and Charlotte is going to be a part of it."