Vogue Paris March 2016 : Gigi Hadid by Mert Alas & Marcus Piggott

[Creative]

^Does Anna count?

Hmm... I wouldn't count her. She has contributed to her success, but she had VI way before her VP cover, and her true godfather is Wang, no?

 

[Benn98]

So Alt is now using Irina????? Who made it in HF because of Carine (and maybe Ricky)

Stop being this ridiculous dear and find you own girls! UGH.

It would appear Alt is absolutely clueless about the amount of influence and power she wields. Or rather, how to put it to proper use. Think of it, VP is essentially a major coup for a model to have. US and UK are too commercial, so they won't give in to anyone, and Italia is too flighty. I think she could've been credited with Andreea, but then she failed to follow through with her. And she sat way too long on Mica before giving her a cover. She's plainly put, a follower. The type of editor who would blindly go with whoever the photographer will cast (see Sims & Kendall, M&M pushing for Gigi, Irina etc).

Don't even get me started on her photographer choice.....

 

[anlabe32]

^ Yeah but Andreea didn't turn out to be so successful after her cover.
She should have given Julia Bergshoeff and Frederike Sofie a cover. Or Rianne now that she was in the Testino ed with Mica.

Oh well, she'll probably give Stone/Werbowy/Gisele/Moss/Poly all a cover this year so there's not much space for new models.

Hmm... I wouldn't count her. She has contributed to her success, but she had VI way before her VP cover, and her true godfather is Wang, no?

Or Meisel/Prada?

 

[dcmaike]

Eva's ed looks really promissing!

 

[Trends]

You´re right. Amazing how the right direction makes one cover look like a high fashion one and the other like a luxury escort service ad...[/QUoute]

Which one is the luxury escort service ad? Miranda's or Gigi's?

 

[kokobombon]

^to me, Miranda´s. The set, the lightning, the expression, the pose... take your pick.

 

[gossiping]

i wish irina was on the cover she'd have done the sexy thing much better

 

[Trends]

I like the nude cover and the other is just okay. I've been reading the comments and about Gigi and it seems like she's a very polarizing model. She's either beloved or hated.

 

[Lola701]

^Yes! I also said it before in this thread. It's annoying. Saskia was also a Carine-Riccardo thing and she has had some covers under Alt's reign.

It's not like she can't use them, but... I don't know, in a way it's sort of ashaming that she hasn't discover a single girl/stylist/photographer in... 5 years?

I will try to defend Emmanuelle
Carine was forced to leave because of her consulting jobs that got her in trouble. She had all the ressources to make a photographer, a stylist or a model a star. She gave to her assistants (Benjamin B & Melanie H) good international careers but Emmanuelle's assistants are only working with very french brands.

Even if she wanted to push a model right now like she did with Isabeli, Natasha P, Anna S, i don't think she could. She is not even linked to an international designer anymore.

A few years ago, she was a stylist for Chanel, Gucci, Balmain...etc.

VOGUE PARIS has been in a very safe period lately and i don't think she can change things and make the magazine as edgy as it was. So i think that the big names helps to keep up with the standards expected from Vogue Paris.

 

[MON]

I don't think it's fair to isolate Emmanuelle just because she's the successor of Carine. If Gigi and those other models mentioned were "creations" of Carine, then each and every magazine editor out there (Anna, Franca, Alexandra) should also be asked to find their own girls, right? I mean they also find their own, but amongst those they find, how many are given the chance to grace the cover? How many, like in the case of VP, were stuck with just being an editorial feature? Does this mean that whoever succeeds Alexandra or Anna can no longer use Kate, Freja, Cara, or Lupita, Gwyneth, Natalia ++ because they need to find their own girls and don't follow the doings of their predecessor?

Also, does this mean that every model Carine uses is eternally barred from being used by Alt because she needs to find her own girls? And let's not disregard the fact that through the years, VP has widened their list of girls they featured. From Daria, Isabeli, Natasha eds to a mix of constant VP girls with new girls (Anna, Mica, Lineisy, Rianne, Andreea ++). And to be fair, Carine first introduced Gigi in 2014, and Alt only used her for the very first time this 2016.

And let's be real, the print industry is slowly dying (magazines shifting to apps). Carine edited VP during the time where she's only up against other magazines - thus giving her more chance to experiment. Whether people liked who was on the cover or not, they're going to have to buy it anyway or else you won't get to see or read what's inside. Well there were "scans", but it is still somehow different. Meanwhile, Alt is not only competing against other magazines, she's also up against technology. I guess I think it's why she's always "playing it safe" as said by others. Put the established (Kate, Daria, Lara, Natasha), and the commercially known models (Gigi, Kendall, celebs) on the cover and only experiment on the inside. The moment she puts an unknown model to give said model a "chance", people who don't know her and aren't interested by her can simply opt to not buy and just browse it on the web. We live in a time where one wrong addition to the formula could make you or break you. Why do you think fashion is stale these days?

The only thing I detest with regards to her editorship is the quality of the editorials produced.

 

[Creative]

Well, that's not true, though. Adriana is a household name and her cover was one of the worst sellers in 2014. Anna is new and her issue was one of the best sellers. Playing it safe is not a guarantee at all.

And yes, if you have a huge personality, which should be needed for a position like this, you geniunely create your own 'family'. It's something that you don't even think. And Alt doesn't have any kind of personality. She's a pure follower. She sticks to an old and beyond tired formula and that's it.

And, as I said before, of course she can use Carine 'creations'. But it's funny that from her tiny magazine, working with unknown people, she is still managing to bring something to the table, while Alt, from one of the most powerful magazines in the world, can't. Not even a F***** model!! It's crazy!!

Of course print magazines are dying, but that's not the reason why VP is this bad. In fact, if print is dying, they should work to make even better things that before. And they aren't. Every issue should be a piece of art, something that you want to have no matter what. And the first magazine I stopped buying a few years ago was Vogue Paris, because I felt I was throwing my money to the bin.

 

[Koibito]

Of course print magazines are dying, but that's not the reason why VP is this bad. In fact, if print is dying, they should work to make even better things that before. And they aren't. Every issue should be a piece of art, something that you want to have no matter what. And the first magazine I stopped buying a few years ago was Vogue Paris, because I felt I was throwing my money to the bin.

Thank you!

 

[AD011620]

WOW! Eva's editorial looks amazing... Can't wait...

Irina is just being Irina... I just find her look too vulgar...

 

[Thefrenchy]

VOGUE PARIS has been in a very safe period lately and i don't think she can change things and make the magazine as edgy as it was. So i think that the big names helps to keep up with the standards expected from Vogue Paris.

It's not a matter of can she or can't she (change things). It's just that she isn't exactly a creative force and I know for a fact that has no strong vision for the magazine.

What VP needs is 2 things:
- A new EIC with an actual vision for the magazine in order to be considered again as an influential publication.
- A strong digital strategy with engaging content that would speak to and attract potential new readers. That applies to all of VP's official platforms (website, social media) but also to their EIC's social accounts. If some young girl finds Alt's Instagram account, she should think "wow that woman is cool, I'd be curious to read her publication" -- I don't think that's the case today.

 

[Lola701]

^^
True! Anastasia Barbieri could be perfect for it. She is super talented and was/is a real force at VP (+ i love her personal style).

Also, what you said about their digital strategy is true. I think they have the worst content out of all the Vogue. Their website is not attractive at all, their Youtube channel is boring as hell and i don't care for their instagram.

Emmanuelle is not very present neither: not really into social media and not doing interviews. We have some of the best designers in the world and they are not taking advantage of it.

 

[SpeakThatJDunn]

Well, that's not true, though. Adriana is a household name and her cover was one of the worst sellers in 2014.

That cover was hideous though. She looked like she was cosplaying for Game of Thrones. Also it was hard to tell it was Adriana on the cover, she didn't have her name splashed in massive font across it.

 

[Creative]

^It was a close up of her face. Nothing arty at all. It was obvious it was her.

These days, the reality is that you never know how a cover subject will do before she is on the cover. There are no formulas. I'm sure Anna thought Kimye's issue was going to be one of their best sellers in a while and was nothing groundbreaking (in terms of sales). Quite the contrary for Vogue Paris with Sophie, who would've guess her distrastrous cover was going to be a hit? Or Anna Ewers'... who wasn't even a strong month.


So, no excuses. It is her fault that she isn't bringing nothing new or exciting. She doesn't need to do it, and I understand that a 40 year old woman living in Avenue Montaigne couldn't care less about who is shooting the cover of Vogue Paris or whether Kate Moss is shooting her 54654654 ed by I&V. But I'm not a 40 year old woman living in Avenue Montaigne. I love magazines and I love seeing fashion going forward, I like good eds, good photographers, good covers, good models and evolution. And we are not having that in Vogue Paris. Yes, she can do what she is doing. But I can complain. And there are no excuses. It is her personality and that's it. She is maybe thinking in same vein of that 40 year old woman living in Avenue Montaigne. She is a follower. Nothing wrong with that, 99% of the people are followers. But I don't think a follower should be the eic of Vogue Paris.

And I'm not Xavier Romatet, so her post is safe. If I were Xavier Romatet VP's sales wouldn't be declining each month. :cool2:

 

[Xone]

Fashion, like everything else is about politics...Carine was a constant risk for Condenast bc she did what she wanted,for better or worse. And fashion should provoke something beyond the models looks "pretty".

and for what i saw on the shows i attended she is in very good terms with J Newhouse,maybe bc she delivers without compromising anything. Play safe. And of course is a business, but at least she should be able to produce and beat on something on her own instead of followwing whats in vogue now.

 

[Alien Sex Friend]

irina and steffy
more of m&m ed




mertalas instagram and ebay

 

[Oxymore]

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