Christian Dior Pre-Fall 2021 by Brigitte Niedermair

[9sete]

Dior Women’s Artistic Director | Maria Grazia Chiuri
Photographer | Brigitte Niedermair
Models | Steinberg, Sculy Mejia, Kayako Higuchi, & Jits Bootsma
Polaroid Artist | Maripol

dior.com

 

[Ivanovaju]

This is way too obvious playing with teens

 

[YohjiAddict]

It just lacks something...but at least it looks like someone had fun with this!

 

[DK92]

It just lacks something...

Beautiful clothes!

 

[TaylorBinque]

I like the concept but it needs better clothes. The only thing I think of while looking through these images was, how it would have looked with better clothes, beautifully designed ones.

 

[fakeawake]

Dior co-opting the Rebel fist is like Billionaires discussing their plans to 'help' the world. f*cking ridiculous and insulting.

All I see is Dior giving up and just making crap with Dior written on it. That blanket print (that's now on everything) has been the worst thing to happen to Dior since Gaytten.

 

[kokobombon]

I like if only because it´s something different from Dior...

 

[mikel]

Brigitte Niedermair is not exactly known for her use of strong colours. So she’s not really a good fit for a Pop Art inspired campaign.

 

[GERGIN]

I like the concept here this time, it’s the use of color and the way the neon highlights the silhouettes of the models.

It screams more editorial than an ad imo...

 

[aracic]

Very Vogue accessories section, quite fun. The best thing about it is the absence of Ruth Bell honestly.

 

[WAVES]

the only way they could possibly try to sell that mess of a collection.

it is indeed a nice concept but once again I wish Dior had used better known models. it would’ve definitely elevated the campaign.

 

[Nomar]

High school art project but make it Dior.

 

[dfwn2n]

Dior Women’s Artistic Director | Maria Grazia Chiuri
Photographer | Brigitte Niedermair
Models | Steinberg, Sculy Mejia, Kayako Higuchi, & Jits Bootsma
Polaroid Artist | Maripol

dior.com

It’s not bad. Obviously the clothes sell because she renewed her contract.

 

[Royal-Galliano]

This is way too obvious playing with teens

sadly this feels very 80s, too conservative and most importantly, boring. i don't see how this could speak to a young customer at all.

 

[elle_gb]

I like the close up shot of accessories but the clothes are quite off for me.

 

[vogue28]

I like if only because it´s something different from Dior...

Me too, and at the very least it's an immediate departure from the Spring 2021 campaign. The colours are also sure to standout in print and the focus is undoubtedly on the clothes and accessories. I'm struggling to critique this, actually!

 

[annikad]

Yey, 14-year olds dressed in logo designer clothes. I really needed more of that.