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Fashion Vs. The Recession
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BetteT
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That is why you have to be proactive, Kimberwyn. Think ahead and start now to find more sources of income, more and/or different customers, put out better and more marketing.
If exising customers don't spend as much ... then addtional customers are essesntial to close the gap. This is where so many small businesses fail ... they stop spending money on advertising and marketing when things get slower ... just at the exact time that they should be spending more to get a larger market share in a shrinking market. I understand the fear ... but you have to move forward, with more push than before.
Anyone who survives this recession/depression ... will be way out ahead when it's over. Now it the time to give it everything you've got ... and try new and better ways to attract new customers.
If exising customers don't spend as much ... then addtional customers are essesntial to close the gap. This is where so many small businesses fail ... they stop spending money on advertising and marketing when things get slower ... just at the exact time that they should be spending more to get a larger market share in a shrinking market. I understand the fear ... but you have to move forward, with more push than before.
Anyone who survives this recession/depression ... will be way out ahead when it's over. Now it the time to give it everything you've got ... and try new and better ways to attract new customers.
Fontenrose
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Ford CEO says the economy is worse than what we think. Claims Ford is some sort of innovator for repping models, photographers, muas etc. in a bundle. Says Ford gets 8000 pictures a week from would-be models.
That also reminded me that Ford is now owned by an investment company, like some other agencies.
http://finance.yahoo.com/tech-ticke...ink-Ford-Models-CEO-Says?tickers=amzn,wmt,tgt
That also reminded me that Ford is now owned by an investment company, like some other agencies.
http://finance.yahoo.com/tech-ticke...ink-Ford-Models-CEO-Says?tickers=amzn,wmt,tgt
undrcvrstyl
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Bette - you are right on about whoever survives will be WAY ahead , i completely agree. And i know you are right about hte marketing and advertising , it's just so hard when you have practically no budget ! time to get uber creative , for sure .
Troubling Signs Around the Shows NY Times Fashion Diary
By GUY TREBAY
Published: February 18, 2009
The New York Times
Backstage at Rodarte.
Thumbs cocked, the two were having a backstage showdown, a BlackBerry quick draw. Everybody, from makeup artists to publicists to hairdressers, was similarly squaring off. Who would be first to record the very latest and most supercrucial bit of subtrivia to transmit to “friends” in the cybersphere?
Can we agree that most Twitter posts are about little beyond the fact of their own occurrence? Is it too much of a stretch to suggest that something existential is afoot? Is the sum of human knowledge much advanced by learning, instant by instant, that Marc Jacobs is having his hair dyed black, that Marc Jacobs is eating a McDonald’s burger and drinking a Diet Coke, that the beautiful Patti Smith look-alike model Jamie Bochert just got engaged, that the handsome and heavily-inked hairdresser Lorenzo Martone is not Marc Jacobs’s boyfriend? (He just happens to share a name with the person who is.) There are those who suspect that, behind all the hoopla, the viral communications, the artificial urgency of New York Fashion Week, there lies an aging and substantially dysfunctional industry slumping toward ... well, extinction is probably too strong a word.
It probably means something, though, that Bloomingdale’s, to name a beleaguered retailer, is leaning on Barbie to salvage its quarterly bottom line. “We’re doing fantastic business with Barbie,” said Stephanie Solomon, the fashion director of Bloomingdale’s, where a promotion celebrates the 50th anniversary of Barbie (real name: Barbara Millicent Roberts), the weird and enduringly compelling “fashion” doll based on a “working girl” toy developed in postwar Germany.
While it is good news that Bloomingdale’s can raise earnings selling apparel for a plastic woman measuring 12 inches in heels, the tidings, as everyone under the Bryant Park tents is aware, are less hopeful for designers and merchants offering clothes for real folks.
Anyone looking for evidence of this could have checked in this week at Rosebud, a SoHo shop that showcases clothes by Israeli designers like Kedem Sasson and Ronen Chen. In terms of Fashion Week glamour, Thompson Street is a universe away from the goings-on at the Bryant Park tents. And while its owner, Fern Penn, does not participate in Fashion Week, except as a passionate observer and besotted fan, the plight of her shop may be representative in many ways of that facing the entire industry.
“We’re at the point where we’re dipping into our savings to stay alive,” Ms. Penn said, following a hastily convened meeting of an ad hoc coalition of 50 neighborhood retailers, organized in hopes of luring shoppers back into stores.
“It seems like there is absolutely no good news on the horizon,” added Ms. Penn, a graduate of the Fashion Institute of Technology and a former buyer for Macy’s. “It just feels very scary because the stores are empty. Big stores, little stores, it doesn’t matter. Everybody is scared.”
Despite that, she said, “You have to try to stay optimistic, because what choice do you have? You have to reshuffle the floor and make things look good because you can’t just cave in. You have to give the consumer the sense that there’s hope.”
Lately it can seem as if the “Shopocalypse” prophesied for years by the New York performance artist Reverend Billy is actually coming to pass. Evangelizing across the country’s malls and retail centers every Black Friday, Reverend Billy for years preached the gospel of the Church of Stop Shopping. His goal was the creation of a national "Buy Nothing Day.”
Well, now it has happened and, while it says a lot about the troupers of New York Fashion Week that they have kept their jitters under control, throwing themselves into the task of stoking consumer appetites, it has been hard this week to ignore a prevalent feeling of retrenchment and low-level dread.
“I’m really excited about the Happy Meal,” the model Sean O’Pry said dryly backstage at the Duckie Brown show last Friday. He was referring to the $10 McDonald’s gift certificate that was part of what models were paid for working the show. (They also got a pair of Duckie Brown for Florsheim shoes.)
A year ago, Mr. O’Pry was such a hot runway commodity that there were bidding wars for his services. He remains in demand this season, he said, but has had to adapt to a slower schedule forced on him by a drooping economy.
Was it just 16 months ago that Roberto Cavalli opened a Fifth Avenue store with a party that attracted crowds so large the police were forced to erect barricades? Thousands turned out for that wingding, whose invitees were funneled into a retail space so sardine-packed that even models had to move sideways.
Contrast that with the opening Monday night of the 20,000-square-foot Diesel flagship, a three-story showplace built in what was, until recently, the primary New York outpost of Gucci.
Having torn out the cool “Thomas Crown Affair” spaces designed by Studio Sofield, the Diesel designers and craftsmen spent 14 months replacing them with an interior of recycled wood and distressed industrial-grade steel. This may have required, as a Diesel spokeswoman said, a team of Italian craftsmen working with 250 Americans to cast and create components like “cash wraps, stairwells and fixtures.” But the result essentially resembles every other jeans store in the world.
Next Page »
A version of this article appeared in print on February 19, 2009, on page E1 of the New York edition.
By GUY TREBAY
Published: February 18, 2009
The New York Times
Backstage at Rodarte.
Thumbs cocked, the two were having a backstage showdown, a BlackBerry quick draw. Everybody, from makeup artists to publicists to hairdressers, was similarly squaring off. Who would be first to record the very latest and most supercrucial bit of subtrivia to transmit to “friends” in the cybersphere?
Can we agree that most Twitter posts are about little beyond the fact of their own occurrence? Is it too much of a stretch to suggest that something existential is afoot? Is the sum of human knowledge much advanced by learning, instant by instant, that Marc Jacobs is having his hair dyed black, that Marc Jacobs is eating a McDonald’s burger and drinking a Diet Coke, that the beautiful Patti Smith look-alike model Jamie Bochert just got engaged, that the handsome and heavily-inked hairdresser Lorenzo Martone is not Marc Jacobs’s boyfriend? (He just happens to share a name with the person who is.) There are those who suspect that, behind all the hoopla, the viral communications, the artificial urgency of New York Fashion Week, there lies an aging and substantially dysfunctional industry slumping toward ... well, extinction is probably too strong a word.
It probably means something, though, that Bloomingdale’s, to name a beleaguered retailer, is leaning on Barbie to salvage its quarterly bottom line. “We’re doing fantastic business with Barbie,” said Stephanie Solomon, the fashion director of Bloomingdale’s, where a promotion celebrates the 50th anniversary of Barbie (real name: Barbara Millicent Roberts), the weird and enduringly compelling “fashion” doll based on a “working girl” toy developed in postwar Germany.
While it is good news that Bloomingdale’s can raise earnings selling apparel for a plastic woman measuring 12 inches in heels, the tidings, as everyone under the Bryant Park tents is aware, are less hopeful for designers and merchants offering clothes for real folks.
Anyone looking for evidence of this could have checked in this week at Rosebud, a SoHo shop that showcases clothes by Israeli designers like Kedem Sasson and Ronen Chen. In terms of Fashion Week glamour, Thompson Street is a universe away from the goings-on at the Bryant Park tents. And while its owner, Fern Penn, does not participate in Fashion Week, except as a passionate observer and besotted fan, the plight of her shop may be representative in many ways of that facing the entire industry.
“We’re at the point where we’re dipping into our savings to stay alive,” Ms. Penn said, following a hastily convened meeting of an ad hoc coalition of 50 neighborhood retailers, organized in hopes of luring shoppers back into stores.
“It seems like there is absolutely no good news on the horizon,” added Ms. Penn, a graduate of the Fashion Institute of Technology and a former buyer for Macy’s. “It just feels very scary because the stores are empty. Big stores, little stores, it doesn’t matter. Everybody is scared.”
Despite that, she said, “You have to try to stay optimistic, because what choice do you have? You have to reshuffle the floor and make things look good because you can’t just cave in. You have to give the consumer the sense that there’s hope.”
Lately it can seem as if the “Shopocalypse” prophesied for years by the New York performance artist Reverend Billy is actually coming to pass. Evangelizing across the country’s malls and retail centers every Black Friday, Reverend Billy for years preached the gospel of the Church of Stop Shopping. His goal was the creation of a national "Buy Nothing Day.”
Well, now it has happened and, while it says a lot about the troupers of New York Fashion Week that they have kept their jitters under control, throwing themselves into the task of stoking consumer appetites, it has been hard this week to ignore a prevalent feeling of retrenchment and low-level dread.
“I’m really excited about the Happy Meal,” the model Sean O’Pry said dryly backstage at the Duckie Brown show last Friday. He was referring to the $10 McDonald’s gift certificate that was part of what models were paid for working the show. (They also got a pair of Duckie Brown for Florsheim shoes.)
A year ago, Mr. O’Pry was such a hot runway commodity that there were bidding wars for his services. He remains in demand this season, he said, but has had to adapt to a slower schedule forced on him by a drooping economy.
Was it just 16 months ago that Roberto Cavalli opened a Fifth Avenue store with a party that attracted crowds so large the police were forced to erect barricades? Thousands turned out for that wingding, whose invitees were funneled into a retail space so sardine-packed that even models had to move sideways.
Contrast that with the opening Monday night of the 20,000-square-foot Diesel flagship, a three-story showplace built in what was, until recently, the primary New York outpost of Gucci.
Having torn out the cool “Thomas Crown Affair” spaces designed by Studio Sofield, the Diesel designers and craftsmen spent 14 months replacing them with an interior of recycled wood and distressed industrial-grade steel. This may have required, as a Diesel spokeswoman said, a team of Italian craftsmen working with 250 Americans to cast and create components like “cash wraps, stairwells and fixtures.” But the result essentially resembles every other jeans store in the world.
Next Page »
A version of this article appeared in print on February 19, 2009, on page E1 of the New York edition.
Last edited by a moderator:
Published: February 18, 2009 ( First page and credits for this article on page 3 of this thread)
[SIZE=-1](Page 2 of 2)[/SIZE]
Instead of the parties Tom Ford used to stage there, fetes that revived 1970s-era Halston swank for consumers of the cash-flush 1990s, Diesel staged a bit of budget theater conceived of by the label’s owner, Renzo Rosso, expressly for straitened times.
Karl Prouse/Catwalking — Getty Images
The Duckie Brown fall 2009 show at Mercedes-Benz Fashion Week.
Dimitrios Kambouris/WireImage for Marc Jacobs
Marc Jacobs has drawn the attention of those who Twitter.
Chip East/Reuters
Bloomingdale’s has its hopes tied to a Barbie celebration.
STRANGE DAYS Models at the Duckie Brown show received a coupon for McDonald’s.
“With the state of the economy today, a brand can be very creative for not a huge investment,” Mr. Rosso said, referring to his decision to hold a series of Diesel Dinners in a store window fitted out like a modest Manhattan apartment — fire escape, brick wall, radiator and all.
The first of the suppers, which continue all week, featured what the promoters called a group of club kids. That the kids involved —Richie Rich, Patrick McDonald, Kenny Kenny and a drag personality called Sultana — have not been young for some time or, for that matter, affiliated with any particularly vital club scene, merely dialed up the level of pathos.
True, the spectacle attracted amused stares and smiles from curious passers-by. But there were no crowds pressing against the window that evening. And no throng clamored to get inside. The four Diesel diners sat at a table miming giddy laughter and making moues for the benefit of the occasional spectator. It was not exactly a Champagne celebration, but then these are not exactly Champagne times.
“This society can be very unforgiving, so I stopped drinking a long time ago,” said Kenny Kenny, his slender hourglass shape accentuated by black tights and a custom-made Mr. Pearl corset. For a touch of extravagance, he had added a fur headpiece that made him look as if he had collided with a stoat.
Although his glass held only water, Kenny Kenny gamely joined in the fake toasts for Diesel. Having been born in a small Irish town he understood the superstition that toasting with water is considered bad luck. Having spent two decades capitalizing on the froth thrown off by both boom and bust economies, he was also well acquainted with the uses of sobriety.
“The only way you can possibly make it through, darling, is to face reality,” he said. “Fabulousness only goes so far.”
[SIZE=-1](Page 2 of 2)[/SIZE]
Instead of the parties Tom Ford used to stage there, fetes that revived 1970s-era Halston swank for consumers of the cash-flush 1990s, Diesel staged a bit of budget theater conceived of by the label’s owner, Renzo Rosso, expressly for straitened times.
Karl Prouse/Catwalking — Getty Images
The Duckie Brown fall 2009 show at Mercedes-Benz Fashion Week.
Dimitrios Kambouris/WireImage for Marc Jacobs
Marc Jacobs has drawn the attention of those who Twitter.
Chip East/Reuters
Bloomingdale’s has its hopes tied to a Barbie celebration.
STRANGE DAYS Models at the Duckie Brown show received a coupon for McDonald’s.
“With the state of the economy today, a brand can be very creative for not a huge investment,” Mr. Rosso said, referring to his decision to hold a series of Diesel Dinners in a store window fitted out like a modest Manhattan apartment — fire escape, brick wall, radiator and all.
The first of the suppers, which continue all week, featured what the promoters called a group of club kids. That the kids involved —Richie Rich, Patrick McDonald, Kenny Kenny and a drag personality called Sultana — have not been young for some time or, for that matter, affiliated with any particularly vital club scene, merely dialed up the level of pathos.
True, the spectacle attracted amused stares and smiles from curious passers-by. But there were no crowds pressing against the window that evening. And no throng clamored to get inside. The four Diesel diners sat at a table miming giddy laughter and making moues for the benefit of the occasional spectator. It was not exactly a Champagne celebration, but then these are not exactly Champagne times.
“This society can be very unforgiving, so I stopped drinking a long time ago,” said Kenny Kenny, his slender hourglass shape accentuated by black tights and a custom-made Mr. Pearl corset. For a touch of extravagance, he had added a fur headpiece that made him look as if he had collided with a stoat.
Although his glass held only water, Kenny Kenny gamely joined in the fake toasts for Diesel. Having been born in a small Irish town he understood the superstition that toasting with water is considered bad luck. Having spent two decades capitalizing on the froth thrown off by both boom and bust economies, he was also well acquainted with the uses of sobriety.
“The only way you can possibly make it through, darling, is to face reality,” he said. “Fabulousness only goes so far.”
Last edited by a moderator:
Life and Style Entertainment News
Thursday, Feb. 26, 2009
Milan loses fashion appetite
DANIELA PETROFF - AP Fashion Writer
MILAN -- Things are quite quiet in this once bustling fashion city. Just a year ago hotels were bursting at the seams during fashion week, and a trendy meal meant reserving weeks ahead of time.
"Since last July we are serving 1,000 customers less every month," said Giusi Rosellini, one of the owners of 'da Ilia' a favorite fashion hang out, famous for its meat-based risotto, and branzino fish wrapped in salt.
The fashionistas' lack of appetite however is most evident at the shows.
Every season the show calendar gets thinner - down to six days from last year's 10 for this round of womenswear preview showings for the fall winter 2009-2010, and attendance diminishes.
According to the Italian fashion chamber, accredited press attendance for the current fashion week is down by more than 30 percent from over 2,000 last year to 1,100, while big stores have cut down on the number of buyers they send to the shows. More than one designer, including flamboyant Roberto Cavalli for his second line Just Cavalli, bowed out of the official show calendar.
"It's a bad moment for all," said Giulia Pirovano, of the fashion chamber's press office.
To combat the bleak recession days ahead, designers are opting for what Giorgio Armani calls "modest extravagance" with safe rather than sexy styles, and a color palette based on black and its dark spin-offs, mixed with erratic moments of bright color and sparkling glitter.
Armani opened the list of big names on this week's winter fashion calendar Thursday with a young and energetic second line Emporio collection, with short hemlines, knee socks, and high heels. Ruffles and frills on jackets and coats add a touch of the demure as do the sequins on the silk evening socks. Extravagance comes in the jewelry which is stitched directly on to the outfit.
The little black dress, usually in velvet, reigns supreme.
Angela Missoni, of the famous knitwear family, also presented a collection where the accessory became the outfit. Knitted scarves of every size and shape - from long and tasseled to cowl necked or hooded, and sometimes more than one for the same outfit - were draped over silk lame dresses skirts and tights, often hiding the garment underneath.
Sometimes the knitwear was interspersed with tufts of fur as in the cozy headbands and sporty handbags.
In these tough times, the knitting needle Missonis know not to drop a stitch. A warm wooly scarf is both a comforting and affordable fashion item.
Thursday, Feb. 26, 2009
Milan loses fashion appetite
DANIELA PETROFF - AP Fashion Writer
MILAN -- Things are quite quiet in this once bustling fashion city. Just a year ago hotels were bursting at the seams during fashion week, and a trendy meal meant reserving weeks ahead of time.
"Since last July we are serving 1,000 customers less every month," said Giusi Rosellini, one of the owners of 'da Ilia' a favorite fashion hang out, famous for its meat-based risotto, and branzino fish wrapped in salt.
The fashionistas' lack of appetite however is most evident at the shows.
Every season the show calendar gets thinner - down to six days from last year's 10 for this round of womenswear preview showings for the fall winter 2009-2010, and attendance diminishes.
According to the Italian fashion chamber, accredited press attendance for the current fashion week is down by more than 30 percent from over 2,000 last year to 1,100, while big stores have cut down on the number of buyers they send to the shows. More than one designer, including flamboyant Roberto Cavalli for his second line Just Cavalli, bowed out of the official show calendar.
"It's a bad moment for all," said Giulia Pirovano, of the fashion chamber's press office.
To combat the bleak recession days ahead, designers are opting for what Giorgio Armani calls "modest extravagance" with safe rather than sexy styles, and a color palette based on black and its dark spin-offs, mixed with erratic moments of bright color and sparkling glitter.
Armani opened the list of big names on this week's winter fashion calendar Thursday with a young and energetic second line Emporio collection, with short hemlines, knee socks, and high heels. Ruffles and frills on jackets and coats add a touch of the demure as do the sequins on the silk evening socks. Extravagance comes in the jewelry which is stitched directly on to the outfit.
The little black dress, usually in velvet, reigns supreme.
Angela Missoni, of the famous knitwear family, also presented a collection where the accessory became the outfit. Knitted scarves of every size and shape - from long and tasseled to cowl necked or hooded, and sometimes more than one for the same outfit - were draped over silk lame dresses skirts and tights, often hiding the garment underneath.
Sometimes the knitwear was interspersed with tufts of fur as in the cozy headbands and sporty handbags.
In these tough times, the knitting needle Missonis know not to drop a stitch. A warm wooly scarf is both a comforting and affordable fashion item.
gius
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So, earlier I wrote that the company I work for doesn't suffer
and it was normal that the days are slow because it's right after the holidays
Haha well I am going to eat my words
since our boss just returned from the States and recently hours have been cut from two people and maybe one has been let go. The most valuable can only be held on to, some even given a raise/bonus.
and it was normal that the days are slow because it's right after the holidays
Haha well I am going to eat my words
since our boss just returned from the States and recently hours have been cut from two people and maybe one has been let go. The most valuable can only be held on to, some even given a raise/bonus.
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