Hermès S/S 2024 : Amanda Murphy

[ChicSaks]

S Moda Magazine

 

[avonlea002]

This would be fitting for Longchamp but not Hermes

 

[VogueDisciple93]

This would be fitting for Longchamp but not Hermes

I don’t think I’ve seen a more accurate post, ever.

This is a mess.

 

[MyNameIs]

Downright undignified, for Hermes. Strong "graphic design is my passion" vibes too.

 

[GERGIN]

The layered bracelets are cringe.

 

[Benn98]

Is this really Hermes? What is happening to the brand?

 

[chrisand489]

This would be fitting for Longchamp but not Hermes

Or maybe for Coach…

 

[GoldenPetals]

Delusional that they thought this would work for Hermes.

 

[WAVES]

it’s atrocious. those stickers are disgusting. the styling is vile.
Amanda could be a good fit but not like this.

how far have we come from those perfect campaigns with Mariacarla or Raquel. yes yes, change but, please.

 

[yslforever]

The stirrup is the cherry on the horse manure cake.
How ridiculous is that ?
I, too, love to run errands downtown with stirrups on my shoulders and a full saddle under my arms.

 

[Kite]

This is Literally a Coach add.

 

[Nimsay]

Is this a Global ad. It feels very regional and for a specific market.

Those stacked bracelets are smart bc Hermes knows what people can afford from them. Like those evelyn bracelets are corny because everyone has it.

It looks like the result of beancounters. They have the whole hermes product spread here - what other way could they display all these unrelated items. A horse brush, a clock, lipstick. It would need a fantasy to work all these items into a single shot. Hermes should lean more into fantasy.

 

[jeremydante]

Hermés stickers? (I know it's not, but that's what it looks like) So off brand. Who approved this?

 

[DK92]

It’s by Craig McDean!

He Cong:


Valentin Caron:


Amanda Murphy:

 

[FiLReD]

faubourg très honoré?? Really?
what in marketing bla bla hell does that even mean ?

i always thought it's impossible to take a bad picture of Amanda.
I was proved wrong just right now... such a sad campaign.

 

[reese06]

The styling of those bracelets is not what i imagine coming from them.

it's very cheap.

 

[Toni Ahlgren]

The hair, someone got paid a lot for that "natural windswept look"

 

[zoom]

McDean needs a long break after yet another campaign fail.

 

[WAVES]

the only good-ish picture is the one with the male model but those stickers… I know a place where they could’ve been put instead.

 

[jeremydante]

The stickers aren't......very......Hermès
I get trying to be visually appealing and young, but it's unnecessary for the sophistication of Hermès as a heritage brand.