Kurt Geiger F/W 2016.17 : Natasha Poly by Erik Torstensson

[khyrk]

ALL ABOUT ATTITUDE: Kurt Geiger’s new ad campaign is all about female empowerment and celebrating women with attitude.

It was photographed by Erik Torstensson in London and stars the Russian model Natasha Poly, who is the new face of the label.

“The collection is all about having the freedom to wear what you want, whatever your mood,” said Poly. “In this day and age there is no rule book. Express your identity through the power of fashion and have fun.”

The brand also worked with the choreographer Stephen Galloway while the styling was by Geraldine Saglio.

“This season is all about exploring self-expression and style personalities,” said the brand’s creative director, Rebecca Farrar-Hockley, adding that Poly embodies the multifacets of today’s women. “Be bold, fierce and experimental,” she said.

The campaign will break in the September issues of British Vogue and Elle, which hit newsstands in August. It will then roll out to international titles.

wwd

 

[khyrk]

 

[Scotty]

Familiar looking. Natasha delivers like always though.

 

[kokobombon]

She was perfect for this. Love the vid.

 

[khyrk]

Vid>>>>Print ad

 

[narcyza]

Love this. Natasha is amazing as a rock girl.

 

[gossiping]

natasha can do no wrong

 

[zacatecas570]

Lovely!!

 

[Lola701]

Woman With Attitude!
She is fierce!
They really needed Natasha because out of the 6 shots, only 2 pairs of shoes are good. The rest is really bad!

With Geraldine on the styling, we can expect a lot of Vogue Paris girls for Kurt Geiger.

 

[Valentine27]

Efficient. I love its dynamic. Natasha never disappoints anyway!