Matthieu Blazy - Designer, Creative Director of Bottega Veneta

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I figured this deserves its own thread…

MILAN – The future of Bottega Veneta lies in continuity.


WWD has learned that the brand’s ready-to-wear design director Matthieu Blazy is to succeed Daniel Lee as creative director of the brand. Blazy will present his first collection for Bottega Veneta in February 2022.

Upon the sudden exit of Lee last Wednesday, WWD was the first to identify Blazy as a possible internal successor.


“Matthieu Blazy is an extraordinarily talented individual, whom I am proud and excited to entrust with the creative helm of our luxury house,” said Leo Rongone, chief executive officer of the company, in a statement issued at the end of trading on Monday. “Bottega Veneta has always been equated with signature craftsmanship and distinctive creativity. Matthieu’s appointment will further enhance the modern relevance of our brand and accelerate our growth, while preserving the values that are at the core of Bottega Veneta.”


François-Henri Pinault, chairman and CEO of Bottega-parent Kering, stated that “the very solid foundations, specific codes and unique identity of Bottega Veneta enable us to nurture great ambitions for the future of this luxury house. I am confident that Matthieu Blazy’s wealth of experience and broad cultural background will allow him to bring his creative impetus to the task of carrying on the legacy of Bottega Veneta.”

Born in Paris in 1984, Blazy is a graduate of La Cambre in Brussels, and he started his fashion career as men’s designer for Raf Simons.

Blazy joined Bottega Veneta last year.

Kering has a strong track record of promoting creative talents from within, famously plucking Alessandro Michele and Sarah Burton from the design studios of Gucci and Alexander McQueen, respectively.

From 2016 to 2019, Blazy worked at Calvin Klein as part of the team Simons brought to New York, working on the men’s and women’s collections as design director. That circle also included Pieter Mulier, Simons’ longtime number two who carried the title of creative director at Calvin Klein and joined Simons for runway bows.

Before Calvin Klein, Blazy worked in the studio of Celine under then-creative director Phoebe Philo, becoming senior designer in 2014, and for four years at Maison Margiela, ultimately responsible for its couture line, dubbed Artisanal.


A French and Belgian national, he lives between Antwerp and Milan.

“There is nobody else that will be able to pick up the baton and interpret the Bottega Veneta brand in continuity with the recent past,” said a Milan-based source about Blazy’s design skills. The source also expected the designer to improve the men’s category, which has been “lagging behind” the women’s division. Blazy was characterized as “respectful and polite, key values today, as sustainability is not only applied to ecology and the environment.”

As reported, sources contend that Lee’s behavior and working style – he was known to often work late at night – were among the main reasons for his surprise exit, despite the successful streak of the brand, as the designer clashed with several people within the company. This led to a revolving door of artisans and executives alike – and was defined as “uncommunicative.”

Earlier this month Lee staged the latest Bottega Veneta show in Detroit, but sources say the stress and drama of the organization took a toll and that Kering decided to part ways with Lee because of the tension surrounding that event.

Last Wednesday, Kering said the 35-year-old British designer would be leaving the brand after more than three years, during which he energized the label with seemingly ubiquitous designs, including woven mules and pillowy clutches. Lee joined the house on July 1, 2018.

A source praised Blazy’s design chops, confident in his ability to continue to grow the brand “without interrupting its growth trajectory.”

In 2020, Bottega Veneta was the only Kering brand for which breakout figures are disclosed to post growth, with sales up 4.8 percent in comparable terms despite the impact of the coronavirus pandemic. In the third quarter of 2021, organic revenues at the house rose 8.9 percent year-on-year.

Last year the brand represented 9 percent of Kering’s sales. Leather goods accounted for 74 percent of the total, followed by shoes with 16 percent and ready-to-wear representing only 7 percent of revenues.

A graduate of Central Saint Martins, Lee was previously director of ready-to-wear at Celine, owned by rival conglomerate LVMH Moët Hennessy Louis Vuitton. This followed earlier stints at Maison Margiela, Balenciaga and Donna Karan. He succeeded Tomas Maier, who helped shape and elevate Bottega Veneta during his 17 years at the brand.
Bottega Veneta Promotes Matthieu Blazy to Creative Director Role – WWD
 
It was expected. Very happy for him! He worked so much behind the scenes with so many different designers, it was about time he lands the big job. I always thought his great tenure at Margiela was proof enough of his talent.

Now I just hope they give him creative freedom and not just force him to keep riding on Daniel's work (like post-Hedi Saint Laurent).
 
I am not familiar with Matthieu Blazy at all, but I am looking forward to how things will go. It sounds like a big drama with what happened with Daniel Lee by the way his name doesn’t even get mentioned by the « suits » and such. They’ve essentially already erased him.
 
Logical choice. I'm curious to see how he will carry it on, I hope this does not mean Willy Vanderperre will photograph the campaigns now.
 
Im happy for him because I think he deserve it. His work for Margiela was great.
Maybe the list of designers he has been associated with and who are part of his creative lineage (Margiela, Helmut Lang…etc) bores me to death but I think he can do good.

What I hope is a perfect tension between luxury and extreme sophistication with directional fashion. Less gimmicks.

And yes @Overindulgence , no Willy Vanderperre!!
 
I hope his solo debut is a bit more inspired than that of his pal Pieter since that sent me to sleep inmediately. It's nice seeing the "always-the-bridesmaid-never-the-bride" type of creative take the reigns but I feel they lack the "killer instinct", to quote a cheesy movie.

His time at Margiela was probably my favorite work of his, even if it got terrible reviews...Wishing his Bottega has some of that aura, rather than just Daniel photocopies.
 
I agree I loved his stuff at Margiela. I am wishing he changes the direction of BV but I have a feeling its gonna be a Hedi/Vaccarello type thing
 
I am old and cynical enough to be 99 % sure that he will just give papa FHP and other suits something that Daniel refused like further commercialisation beyond the creative point, "mouth shut and jobe done approach". Don't expect anything groundbreaking and/or new. It will be continuation of Lee's BV just filtered through his eyes, namely: cosmetic change.
 
WWD updated a few details on the original article, reaffirming the strategy that Blazy will most likely continue with the foundations that were established by Daniel Lee, and build on them in future collections.

Bottega Veneta Promotes Matthieu Blazy to Top Creative Role
Following the sudden departure of Daniel Lee last week, design director Matthieu Blazy will take on the creative director role, signaling continuity at the brand.

BY LUISA ZARGANI / NOVEMBER 15, 2021, 12:01PM

Screenshot 2021-11-16 at 9.14.15 am.png
Matthieu Blazy WILLY VANDERPERRE/COURTESY OF BOTTEGA VENETA

MILAN — The future of Bottega Veneta lies in continuity.

WWD has learned that the brand’s ready-to-wear design director Matthieu Blazy is to succeed Daniel Lee as creative director of the brand. Blazy will present his first collection for Bottega Veneta in February 2022.

Upon the sudden exit of Lee last Wednesday after three years, WWD was the first to identify Blazy as a possible internal successor.

“Matthieu Blazy is an extraordinarily talented individual, whom I am proud and excited to entrust with the creative helm of our luxury house,” said Leo Rongone, chief executive officer of the company, in a statement issued at the end of trading on Monday, confirming the appointment. “Bottega Veneta has always been equated with signature craftsmanship and distinctive creativity. Matthieu’s appointment will further enhance the modern relevance of our brand and accelerate our growth, while preserving the values that are at the core of Bottega Veneta.”

Blazy is expected to bring more of the same, building on his predecessor’s new and strong take on the storied label, which has helped fuel Bottega Veneta’s sales and increase its reach around the world, revamping it with coveted accessories, from the Pouch bag to the Lido sandals.

Born in Paris in 1984, Blazy is a graduate of La Cambre in Brussels, and he started his fashion career as men’s designer for Raf Simons. Blazy, who joined Bottega Veneta last year, is said to share a similar sense of style with Lee.

Kering has a strong track record of promoting creative talents from within, famously plucking Alessandro Michele and Sarah Burton from the design studios of Gucci and Alexander McQueen, respectively. “This is totally in the style of Kering and it’s always a beautiful message for the organization, to offer the opportunity to grow in such a challenging environment as that of design,” said Giovanna Brambilla, a partner at Milan-based executive search firm Value Search.

However, a source said that, conversely to Michele, who injected an entirely new aesthetic to Gucci following Frida Giannini, in the case of Blazy, she expected “changes but not a dramatic overturning.” She added that, “after three years, that would damage the brand, which is performing so well. Matthieu may make some corrections but not wipe the slate clean.”

From 2016 to 2019, Blazy worked at Calvin Klein as part of the team Simons brought to New York, working on the men’s and women’s collections as design director. That circle also included Pieter Mulier, Simons’ longtime number two who carried the title of creative director at Calvin Klein and joined Simons for runway bows.

Before Calvin Klein, Blazy, who is a French and Belgian national, worked in the studio of Celine under then-creative director Phoebe Philo, becoming senior designer in 2014, and for four years at Maison Margiela, ultimately responsible for its couture line, dubbed Artisanal.

Blazy is expected to take “a path that is similar to Lee’s,” said a source, underscoring how the two designers share a similar sense of style and are both Celine alumni. “I can’t imagine Matthieu doing Baroque,” said the source.

A graduate of Central Saint Martins, Lee was previously director of rtw at Celine, owned by rival conglomerate LVMH Moët Hennessy Louis Vuitton. This followed earlier stints at Maison Margiela, Balenciaga and Donna Karan. He succeeded Tomas Maier, who helped shape and elevate Bottega Veneta during his 17 years at the brand.

“There is nobody else that will be able to pick up the baton and interpret the Bottega Veneta brand in continuity with the recent past,” said a Milan-based source about Blazy’s design skills. The source also expected the designer to improve the men’s category, which has been “lagging behind” the women’s division. Blazy was characterized as “respectful and polite, key values today, as sustainability is not only applied to ecology and the environment.”

Blazy is also reportedly a designer who works closely with his team, said another source.

As reported, sources contend that Lee’s behavior and working style — he was known to often work late at night — were among the main reasons for his surprise exit, despite the successful streak of the brand, as the designer clashed with several people within the company. This led to a revolving door of artisans and executives alike — and he was defined as “uncommunicative.”

Earlier this month Lee staged the latest Bottega Veneta show in Detroit, but sources say the stress and drama of the organization took a toll and that Kering decided to part ways with Lee because of the tension surrounding that event.

Of Blazy, a source said “he is known to be extremely nice and polite.”

An industry observer praised Blazy’s design chops, confident in his ability to continue to grow the brand “without interrupting its growth trajectory.”

François-Henri Pinault, chairman and CEO of Bottega parent Kering, stated that “the very solid foundations, specific codes and unique identity of Bottega Veneta enable us to nurture great ambitions for the future of this luxury house. I am confident that Matthieu Blazy’s wealth of experience and broad cultural background will allow him to bring his creative impetus to the task of carrying on the legacy of Bottega Veneta.”

In 2020, Bottega Veneta was the only Kering brand for which breakout figures are disclosed to post growth, with sales up 4.8 percent in comparable terms despite the impact of the coronavirus pandemic. In the third quarter of 2021, organic revenues at the house rose 8.9 percent year-over-year.

Last year the brand represented 9 percent of Kering’s sales. Leather goods accounted for 74 percent of the total, followed by shoes with 16 percent and rtw representing only 7 percent of revenues.
 
So based on that WWD article we can expect no drastic change from Blazy. Didn't Kering already used this move before with YSL. They had a massive success with Hedi and something happened and they parted away after 3 years and they continue his vision with Anthony.

We'll see if Blazy can surprise us or not. He used Willy Vanderperre press release so we can expect him in campaign and stuff. That would be a shame tho, I really enjoy Lee campaigns for the brand.

Also why Kering always have messy exits with their designers. Can they just have a peaceful depart for a chance.
 
If that's the case, good luck with the Philo/Celine aesthetics! Judging from his work at Margiela, I think he is versatile to inject new blood into Bottega but this is not going to happen anyway. There is no doubt that FW2022 will be an interesting season to look forward to not just for Bottega but also for other minimalist brands.
 
I think he is a very talent designer and his work in Margiela is amazing too.
It's sad that Diet Prada is firing him with the "white man" creative director post.
He's good and with lots of experience, it's not his fault or anything.
 
I think he is a very talent designer and his work in Margiela is amazing too.
It's sad that Diet Prada is firing him with the "white man" creative director post.
He's good and with lots of experience, it's not his fault or anything.

I think what happened with Dolce & Gabbana is a proof that Diet Prada only matters to people who cares about it.
 
Return of Butt Magazine
Wed, February 16, 2022, 4:01 PM

Thanks to Bottega Veneta, Butt magazine is relaunching next month.

Ten years after its last print issue, the quarterly magazine founded in 2001 for gay men and edited by Gert Jonkers and Jop van Bennekom, will return with its 30th issue and the Italian luxury brand as its sole advertiser.

“As a brand, sometimes you want to support something that you simply have a belief in and a fondness for — Butt Magazine is one of those things,” said a Bottega Veneta spokesperson. “It has a meaning for many who work for Bottega Veneta, who grew up with the magazine and loved its cheeky view of the world. For many of us, no matter where we grew up on the globe, it made us feel at home. We hope it can do the same for a new generation.”

The issue will be fêted by a prelaunch at a Bottega Veneta and Butt cocktail and dinner at Palais de Tokyo on March 3, during Paris Fashion Week.

The magazine will then be on sale in a Bottega Veneta and Butt K67 kiosk installation by Slovenian industrial designer Saša J. Mächtig at the modern and contemporary art building for a period of three days, with the first visitors receiving a special Butt x Bottega Veneta edition T-shirt. The 100-page magazine will then be available in other select stores worldwide and for order online.

Also, a Butt party will be organized in the French capital on March 4, thrown in collaboration with Paris party crew Mustang, featuring DJ sets by Juan Ramos, DJs Pareja and Kiddy Smile. Bottega Veneta has also confirmed launch events in London March 10 to 17 at the Shreeji bookstore and on April 7 in Los Angeles.

The magazine will continue to be in its signature pink color, stapled and fitting in one hand, returning to provide an outspoken platform for “a queer community in flux,” according to a Butt statement. “Butt’s surprise rebirth this spring begins a new conversation focused on cross-community solidarity and sexual freedom. While queer visibility may be at an all-time high, Butt’s candid intergenerational dialogues about contemporary life and love have been sorely missing these past 10 years.”

Articles included in the issue range from a story on French cinema actor Félix Maritaud to an interview with hairstylist Holli Smith. It includes poetry and diaries, the work of artists Ajamu X and Sunil Gupta and an interview by artist AA Bronson with transgender adult actor Billy Vega, among other articles.

The cover was lensed by American photographer Clifford Prince King.

This is among the first steps in marketing and communication under the tenure of creative director Matthieu Blazy, who succeeded Daniel Lee last November and who will present his first designs for the brand on Feb. 26 during Milan Fashion Week.

Under his predecessor, Bottega Veneta deleted its official Instagram account last year and other social media, also wiping its Weibo account — which had 270,000 followers — and other feeds. It went on to explore an alternative way to engage with its collaborators and worldwide audience with a new, visually focused digital journal called Issue, to be published four times a year. It is understood that Issue is being evolved by the company. — LUISA ZARGANI
WWD
 

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