I think somehow it all comes to the ever debate between fashion and clothes.
MGC and Virginie designs clothes...In the most dry way possible. Fashion is more accessible than it has been ever before. People buy from designers products they could buy in the fast fashion or contemporary. And suddenly, for the masses, being fashionable looks more like a fabulous exercise of branding than a real expression of their style or personality.
We see it today in a different way with the obsession over the Birkin and Kelly bags. Growing up, those bags really represented a certain type of ladies: older, bourgeoise, conservative or business women in circles of power. Today, the bag means "I'm rich". So, you have women in fashionova carrying Birkin...The bag is totally detached from it lifestyle.
Why would you want the best quality for your bag and at the same time the worst quality for your clothes?
The level of requirement people have from designers clothes today has completely decreased.
Louis Vuitton menswear is selling like crazy. Why? Simply because they have found the most ingenious ways to put the monogram in every category of products: printed on a shirt, embossed on a suit, embroidered on a sweater...
Today long are gone the days where brands only cared about selling perfumes and accessories. For brands like Chanel, Dior or Vuitton, the bags in some cases costs more than RTW. When LVMH stopped the « J’adore Dior » era of Galliano, they stopped the production of those entry-priced level products. They only came back with MGC. At Chanel, they have always proposed a small sportswear offering...But it wasn’t advertised and it was mostly part of the commercial or precollections...