i think RUSSH is much more relevant to the australian market than vogue because vogue tries too hard to emuate it's overseas editions when the australian market is so different. the majority of people who buy/wear/know fashion are young. australians are casual. fun. colourful.
vogue australia featuring editorials of black chanel suits or valentino gowns is totally irrelevant because things like that are hardly available here- and where they are only a very small minority of australians could afford that- our climate doesn't allow that type of clothing, and most people just don't dress up full stop. people who are interested in fashion idolise the russh girl- young, beautiful, affordable clothes (in comparison to vogue), casual, vintage, markets..... what people actually wear or could imagine themselves wearing.
vogue as their market all wrong. 14 yr old girls in stuff only a rich enclave of middle aged women can afford/would ever wear? irrelevant celebs noone cares about here>?
NEW EDITOR!