theBlueRider
Well-Known Member
- Joined
- Apr 8, 2006
- Messages
- 601
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Not familiar with this brand, but I'm always intrigued by these pocket (I want to say 'cult', but maybe that's too harsh) brands who quietly commands an army of rabid fans.
It seems to me they've created this monster by shouting green values and supposed fair practices from the rooftop, got caught flouting it, and must now suffer the consequences. Reading some of the comments on their IG posts, the audience seems to be a lot of women who feel very strongly about supporting slow fashion almost to the point that they sound fanatical.
Also, their customers seem to have some sort of problem with the pre-order concept, and I wonder who their influencers are because there seems to be a lot of resentment coming from customers.
The fanatical ones should learn how to grow and pick their own cotton. Then they should learn how to spin, mill and weave it. Then after they can learn how to dye a floral print by themselves. Finally, they should learn how to drape, make a pattern, sew and tailor a dress.