Marc Jacobs S/S 2008 : Victoria Beckham by Juergen Teller

[Mchunu]

when i saw the title, to myself i though " :roll: anyone but her"

then i opened it & was even more amused

 

[Ella Petrovsky]

Love the ad! Although, i`m sure she probably could fit in a shopping bag!

 

[UNiQFashionista]

hahaaaaaaaa
love it

 

[Foxie-Pooh]

Are those really her legs? They look hairy...almost like Marc's lol

 

[ms-nietzsche]

Disagree.

It isn't mocking her. Becks, the wife, is a savvy businesswoman who has cultivated real relationships with designers. Whether we want to accept or not, Victoria is a player in the fashion world who is a held idol for Cavalli, Lagerfeld, and, yes, Jacobs - she is beloved by some of the most prominent designers. And Victoria herself knows she is a product. She has her own clothing line, she has a fragrance, her husband is being used to market underwear. I think she is one of the few celebs who realizes she is marketable.

She is very tongue in cheek, really, if you paid attention to her interviews. She's candid, a little bit of a tart, and rather laidback. She definitely puts her best foot forward when out for things because she realises she is a celebrity and has to look and act a certain way for the camera. I think this collaboration has been her sacrificing that to show how dedicated she is to the fashion world and for her, with Marc, to satirize the celebrity worship in fashion. She's hidden. We see her legs. We're not seeing her face. Yet? Marc is still using a celebrity, not a look a like. This is clearly not a mockery of her. This is one of Marc's closest celebrity fans and one of the few I think truly understands commercialism.

Agree and disagree. Obviously, she thinks she knows what she's doing. I haven't paid attention to her interviews, but from what she wears I think it's safe to say that she's pretty high-maintenance. I can't imagine her posing that way unless there's a good reason.
However, I think she overestimated her audience. The average person of this ad's target audience isn't going to think through the reasoning behind the ad. Most people will see the ad and think LOL at designer product obsessed Beck's wife. She is being mocked by this ad, whether or not that was the intention.

 

[baddabling]

i think marc is mocking her a teeny bit...
but the ad is charming

 

[#umero]

Believe it or not, she knows exactly what she's doing and I'm more than certain she knows the huge difference between how she is portrayed in the media and how high fashion is portrayed. It's humor, and she knows it.

 

[songbirdsel]

I absolutely love it! I think Knighley you are spot on.. Victoria is very much aware of herself and David being a product. I mean they wouldnt be so financially sucessful otherwise, and Marc well he just knows how to hit a nerve. Its pretty perfect if you ask me cant wait to see the rest!~

 

[MissMagAddict]

Source | WWD | January 11, 2008

Few campaigns have been as anticipated this season as Marc Jacobs' starring Victoria Beckham. The first image, which broke in the February issue of W, partially let the cat out of the bag — it shows a giant Marc Jacobs shopping bag with Beckham's legs peeking out, with no signs of her much-photographed face.

"There was a lot of discussion about Victoria being in our ads and tons of blogs on the Internet about 'Should she or shouldn't she?,' 'What's going on with Marc Jacobs?,' and 'Has he lost his mind?'," Jacobs explained. "We thought the funniest thing would be to show the Victoria Beckham ads that don't show Victoria Beckham, but just to see those legs coming out of the bag."

Those who think they were duped after all that buzz shouldn't worry: there are many more images on their way, in February issues of Vogue and Interview.

In the Juergen Teller photos slated to appear in fashion books over the next few months, Beckham is popping her head out of the shopping bag, stepping out of a gift box, or simply posing with her best signature pout.

"The images are humorous and ironic," Beckham said. "You can't be afraid to experiment with fashion, especially when working with Marc and Juergen — you have to push the envelope and show a different side.

"Marc is a genius," she added. "I completely trusted his vision and the opportunity to work with Juergen again after so many years was a privilege."

Jacobs recalled his first meeting with Posh — a fashion designer herself — in her hotel room at the Ritz in Paris. "I told her, 'People will think it's an odd choice for me to have made, and people will think it's odd for you to do. I mean, you're not really my girl,' although I never think that I have one," he said.

"And I said, 'I like the idea of you being this product, and you being this product that Marc Jacobs producing, like a doll or something," he added. "I explained it to Juergen and he made the big shopping bag and a big box and had Victoria dressed in our clothes."

And Jacobs couldn't care less that his muse just topped Mr. Blackwell's worst-dressed list.

"Mr. Blackwell to me is this fictitious thing," he said. "I know there is a Mr. Blackwell, but it means absolutely nothing to me. It's like saying, 'What do you think of Santa Claus' list? I stopped believing in Santa Claus when I was a little kid. The idea of best-dressed and worst-dressed is so subjective. To me, the best-dressed people are the ones happiest with the way they look and how much they enjoy getting dressed. I am sure there are people on that list that have appalling taste, but it doesn't matter if it makes them happy."

Plus, he added, "Getting attention for being well-dressed or poorly dressed is great, because it is attention."

As for Beckham, she was hard-pressed to pick a favorite image from the campaign.

"Truth be told, I love them all," she said. "If I have to pick favorites, it's the package series: me coming out of the box in the gray knit dress shot with the hat, as well as the image of the oversize shopping bag. Certainly, if you can't get locked inside a Marc Jacobs store, then trapped inside a Marc bag has got to be the next best thing."

 

[dg_fan]

hey I like these better now

 

[a.t.]

^^Thanks MMA

Of course, I love "Posh In A Bag" the best

 

[TomFordforGucci]

Haha, I love those
It's such an interesting concept.

 

[dg_fan]

What's that on her head in the first pic looks funny

 

[BerlinRocks]

Panos Yiapanis about Marc Jacobs ss08 quote from NY Times - posted by Mullet in Panos' thread :

Another guest, Panos Yiapanis, an influential European stylist who has worked with a variety of designers, said, “The show defined for me what is modern.” He added: “It’s ironic that Victoria Beckham was here, with her breasts out. This show wipes all that kind of expression away.”

 

[BerlinRocks]

oh i just saw the new images and the itw...
that's funny how they say ab. NOTHING about the campain....
but just try to justify themselves about this choice of Victoria...

Why don't they let Juergen talk, too??
oh because he doesn't care about Fashion, non??

oops sorry here is the explanation....

'I like the idea of you being this product, and you being this product that Marc Jacobs producing, like a doll or something,"

one sentence.......

so she is a Marc Jacobs product, a Fashion product and is ok with this....
mmm....
it's such a new concept.... sooo interesting... wow!
I couldn't guess all by myself with the first image posted. Thanks for this explanation...
I really wonder what Juergen thinks about this....

OMFG, but go ahead... explain... develop... argument!!!!!!!

actually, my problem is not liking or not liking the ad campain... my problem is not seeing Victoria in an ad campain - as people said, she's a fashion celeb', attending every season shows for now seasons and seasons...

my problem is : what's the point nowadays to do this???? I mean it's ab. NOT fresh, it's soooo old...

imo, this is funny that Marc confirm in a sous-entendu that he did that, for a part, because people on the internet was talking about his project....
Can't he decide by himself what he has to do?? Must he always be on the contrary on the majority?
very adult way to behave, imo....

 

[jealous hearts]

I find these ads adorable

 

[KindlyCuddly]

People seem to think Victoria is dumb/ignorant. She isn't.

 

[Kanna]

I love Vic! But NO, those are just awful..-__-

 

[mikel]

the first one is hilarious, the other two look okay.

 

[Sweet rus]

Posh In A Bag

In case you were wondering just how tiny the 5′6″ Victoria Beckham is, here is the concrete evidence in Marc Jacobs’s brand new Spring ‘08 campaign.

Fashion week daily

that's fantastic, it's so funny and nice not to see her face